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Degree program pages are the heart and soul of almost any college or university website. They are the pages prospective students use most frequently to explore opportunities and compare offerings. Why focus on degree program pages for search optimization? First, consider programs with the strongest enrollment potential.
As graduate enrollment begins to cool and traditional undergraduate enrollment continues to face challenges, institutions need to ensure that their marketing, outreach, and recruitment practices align with how today’s graduatestudents make their decisions.
Because of the many schools that Harvard University houses, its no surprise that the graduate population is higher than the number of undergraduates, with 9,579 undergrads and 21,263 graduatestudents. For instance, one of the requirements for application for the HBS MBA program is a resume. Special academic programs.
Our 2022 research among online program marketers indicates even higher proportions of leads coming from these two sources. Additional RNL research indicates that almost 60 percent of traditional undergraduate students use search engines to start their program search. We are also here to help you.
Because in study after study we have learned that no method is used more by prospective graduate and online students to find their program. In fact, in our upcoming 2023 study of graduatestudents, we document that upwards of 90 percent of students use a search engine in the early stages of their search.
For example, is your core market aging leading to fewer high school seniors who may enter your institution as traditional undergraduates but potential more nontraditional undergraduates or graduatestudents. Is your core market(s) experiencing shift if population composition by race/ethnicity?
Assets you may have that would be considered valuable: eBooks, blog posts, infographics, webinars, videos, phone calls, virtual campus visits, and/or online quizzes. What this content allows them to do is attract prospective graduatestudents who may not even be set on a program or university. They provide information.
The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in online programs. leads, marketing materials/creative, online web presence for the online programs, revenue, etc.)
To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.
Blogs Do you need to sunset academic programs? As any faculty member or administrator will tell you, growing new programs is a lot easier than changing—or sunsetting—existing program offerings. This might mean redesigning program curriculum, rethinking the enrollment strategy, working on cost structure, and more.
Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.
Why growing demand doesn’t guarantee success for cybersecurity programs. So, it should come as no surprise that national demand for cybersecurity master’s graduates has risen in response and is expected to grow across the coming decade. The grad programs presidents and provosts are prioritizing.
If you’re at a large research university where you have little interaction with your faculty, consider asking a TA or graduatestudent instructor if they are more familiar with your classroom contributions and your work in the class before you rely on high school teachers’ letters. Are you curious about the transfer process?
In reality, the situation is more complex: recent EAB research found that graduate business candidates are willing to provide their personal information in exchange for receiving a more personalized experience while searching for a right-fit program. Watch our webinar to learn more about the dynamic business student journey.
In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. Unfortunately, finding and recruiting this audience of non-MBA graduate business students is not easy – there’s no college fair that you can attend to find them, and they don’t fit into a single persona.
Nearly 80% of students say they have had at least one instructor discuss the use and ethics of AI in the classroom. More than half of students (58%) say that their school or program has a policy about the use of generative AI tools to complete assignments or exams. Students suddenly had access to a new, powerful technology.
Need-Based Financial Aid Need-based financial aid is awarded to students based on their demonstrated financial need, which is calculated through the Free Application for Federal Student Aid (FAFSA) or other financial aid application processes. Interestingly, a student’s SAI can be a negative number down as low as -1,500.
Now, for the first since 2013, graduate enrollment has declined, according to National Student Clearinghouse projections. Despite these fluctuations, one thing remains evident: university leaders are prioritizing graduate and adult-serving programs and enrollment. Survey Methodology. Explore the full survey findings.
Register for the 6/22 webinar discussion Navigating the Survey Prospective graduatestudents want in-person programs more than online, and it’s the program that matters more than the institution. Even in a post-pandemic world the graduateprogram search is online. Sign up for the newsletter!
Nowadays, you’re more likely to see students taking up this role, but we believe that faculty can retake the mantle of “influencer” to create new opportunities for their institutions. By doing so, they can make a tangible impact on the enrollment pipeline for their respective programs. It’s a win-win. And doing that is relatively easy!
I’m currently in the running for the Presidential Management Fellows program and the interview for this focuses heavily on behavioral and situational interviewing. By attending sessions with Heller alumni, I’ve learned a lot about what resources exist on campus for students and how best to maximize my time as a student.
Crafting messages that illustrate how you value and support your students can significantly enhance the student onboarding experience and increase the likelihood of persisting to graduation. Highlight programs, initiatives, and student organizations that foster a welcoming and inclusive campus environment.
To help students and their parents choose among the many options, I’ve gathered a list of our favorite programs and provided information on each one. 16 Notre Dame Pre-College: Global Scholars Program Deadline – Feb. 7 COSMOS is an intensive 4-week summer program for talented and motivated students completing grades 8-12.
million more undergraduates and 450k more graduatestudents are choosing fully or partially online study. million fewer undergraduates and 288k fewer graduatestudents are choosing classroom-only programs. New graduateprogram growth is dominated by online/partially online offerings.
In May, we released the inaugural Online Student Recruitment Report presenting findings from our survey of 1,600 prospective online students. “The average marketing spend of more than $1 million documented in Online Program Marketing and Recruitment Practices surprises audiences every time I bring it up.
So, if your graduate enrollment marketing plan does not include creating fresh, program-specific information that is layered with keywords relevant to your student personas , then you shouldn’t expect to grow your website traffic from organic search results. Inbound generates new leads for recruitment events.
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