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RNL’s New Graduate Student Report Guides Institutional Planning

Ruffaloni

As graduate enrollment begins to cool and traditional undergraduate enrollment continues to face challenges, institutions need to ensure that their marketing, outreach, and recruitment practices align with how today’s graduate students make their decisions.

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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Our 2022 research among online program marketers indicates even higher proportions of leads coming from these two sources. Additional RNL research indicates that almost 60 percent of traditional undergraduate students use search engines to start their program search. We are also here to help you.

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Facebook Advertising Still Works for Recruiting Graduate Students

The Enrollment Marketer

Assets you may have that would be considered valuable: eBooks, blog posts, infographics, webinars, videos, phone calls, virtual campus visits, and/or online quizzes. What this content allows them to do is attract prospective graduate students who may not even be set on a program or university. They provide information.

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Demographic Changes Are More Than the Cliff: 5 Crucial Questions to Ask About Your Markets

Ruffaloni

For example, is your core market aging leading to fewer high school seniors who may enter your institution as traditional undergraduates but potential more nontraditional undergraduates or graduate students. Is your core market(s) experiencing shift if population composition by race/ethnicity?

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How to use marketing to engage program-switchers

EAB

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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Do you need to sunset academic programs? Consider these 3 steps.

EAB

Blogs Do you need to sunset academic programs? As any faculty member or administrator will tell you, growing new programs is a lot easier than changing—or sunsetting—existing program offerings. This might mean redesigning program curriculum, rethinking the enrollment strategy, working on cost structure, and more.

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Answering Your Questions on Search Engine Optimization

Ruffaloni

Because in study after study we have learned that no method is used more by prospective graduate and online students to find their program. In fact, in our upcoming 2023 study of graduate students, we document that upwards of 90 percent of students use a search engine in the early stages of their search.

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