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As graduate enrollment begins to cool and traditional undergraduate enrollment continues to face challenges, institutions need to ensure that their marketing, outreach, and recruitment practices align with how today’s graduatestudents make their decisions.
Check out RNLs On-Demand Webinar: Know Your Market. Know Your Students. Creating an individual page for each program offering will enable you to use focused keyword research and content that addresses specific student needs. Build Great Strategy. Include geographic keywords.
Because of the many schools that Harvard University houses, its no surprise that the graduate population is higher than the number of undergraduates, with 9,579 undergrads and 21,263 graduatestudents. Graduatestudents can also engage in interdisciplinary programs, combining fields such as law and public health.
Almost all prospective (graduate and online) students begin their search on a search engine RNL’s 2024 survey of online students revealed that more than 90 percent of online students (and similar proportions of graduatestudents) start their search on a search engine. We are also here to help you.
Because in study after study we have learned that no method is used more by prospective graduate and online students to find their program. In fact, in our upcoming 2023 study of graduatestudents, we document that upwards of 90 percent of students use a search engine in the early stages of their search.
For example, is your core market aging leading to fewer high school seniors who may enter your institution as traditional undergraduates but potential more nontraditional undergraduates or graduatestudents. Is your core market(s) experiencing shift if population composition by race/ethnicity?
This is a recording of a Niche webinar discussing the results of the 3rd annual Niche Grad Searcher Survey. We discussed some of the overall trends in graduate recruitment as well as three tactical insights and answered audience questions. Resources from the Webinar Slides Survey Results Podcast version of the webinar
Before you even begin thinking about your target audience, ad spend, or follow-up communications, begin by making a list of what you have to offer that is valuable for the prospective student. What this content allows them to do is attract prospective graduatestudents who may not even be set on a program or university.
Building an effective marketing and recruitment plan is still a crucial part of graduate enrollment management, but many of the rules have changed in today’s digital-first, virtual-is-normal reality. Find Out the Freshest Industry Benchmarks Do you know how prospective students are engaging with email?
Watch RNL’s latest webinar on Maintaining Online Enrollment Stability in an Era of Disruption in which we talk through both the market forces that are affecting OPM viability and how to evaluate your readiness to go in a different direction. Talk with our graduate and online enrollment experts Ask for a free consultation with us.
If you’re at a large research university where you have little interaction with your faculty, consider asking a TA or graduatestudent instructor if they are more familiar with your classroom contributions and your work in the class before you rely on high school teachers’ letters. Are you curious about the transfer process?
Growing concerns around data privacy EAB regularly conducts research on adult and graduatestudent behavior , and we’ve seen increased concerns surrounding data privacy. Watch our webinar to learn more about the dynamic business student journey. Ready to find out more?
. --> 0 % of presidents, provosts, and VPEMs EAB surveyed in 2022 said they increased program offerings in the last year. --> --> 0 % 18% of presidents, provosts, and VPEMs decreased the number of graduate and adult-serving programs in their portfolio. --> Webinar: crafting competitive graduate and adult-serving programs 1.
It would be wrong to mistake program-switching as a phenomenon that only occurs among students that stay in the search process for a long time. Of graduatestudents who applied three months after indicating a program of interest, around 30% changed their minds. Ready to find out more?
Students who are pursuing a master’s degree to switch careers to a business field are more likely to be five or more years removed from graduating with their bachelor’s, according to the 2022 GMAC Potential Students Survey. Watch the webinar. Ready to find out more? Get more insights.
Adult students often apply to programs outside their declared program of interest. In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduatestudents are more likely to apply to programs outside of their previously selected program of interest than we expected.
Students suddenly had access to a new, powerful technology. Now a year later, BestColleges has surveyed 1,000 current undergraduate and graduatestudents to hear their perspectives on AI in higher education. Results show that 56% of college students have used AI on assignments or exams.
The three types of sessions I’ve found most helpful are: talks with Heller alumni, overviews of fellowship programs, and webinars with employers or professionals in the sector I’m interested in. Heller alumni also talk about how they positioned themselves for their next opportunity post-graduation.
Watch the webinar and download the white paper to explore the findings from our survey. The 50 most in-demand skills for graduates of your master’s programs. Ready to find out more? Learn more. Get more insights.
It all comes down to speed-to-completion, program flexibility, and return on student investment. Here’s what graduatestudents are looking for, in their own words. Check out our resources below for more on graduate markets: EAB’s Enrollment Growth Strategy Resource Center offers helpful tools and insights into the grad market.
Register for the 6/22 webinar discussion Navigating the Survey Prospective graduatestudents want in-person programs more than online, and it’s the program that matters more than the institution. Even in a post-pandemic world the graduate program search is online. Want to keep updated about the blog?
While today’s prospective students may not be as motivated by big-name faculty as they used to be, prominent faculty members with strong or unique research interests can help students identify right-fit academic programs that match their future goals. Pitch them to be a guest on relevant podcasts.
Crafting messages that illustrate how you value and support your students can significantly enhance the student onboarding experience and increase the likelihood of persisting to graduation. Be sure to share updates about how upcoming FAFSA changes will affect affordability.
It’s important for students to be aware of their borrowing limits, understand the terms of their loans, and explore other forms of financial aid (such as grants and scholarships) before taking out loans to pay for college expenses.
We encourage you to view the recording of our YYGS Connect webinar and visit our YouTube channel to hear more about the program directly from Yale faculty lecturers, Yale graduate and undergraduate instructors, and YYGS Connect alumni. The lectures will be taught by Stanford Faculty, graduatestudents and postdoctoral fellows.
million more undergraduates and 450k more graduatestudents are choosing fully or partially online study. million fewer undergraduates and 288k fewer graduatestudents are choosing classroom-only programs. Perhaps more important, 3.2
I participated in a webinar with colleagues that was summarized in the Why Timely Response Is Critical to Enrolling Online Students blog we published earlier this year.” ” — Bob Stewart , Vice President, Graduate and Online Partnerships. Talk with our graduate and online enrollment experts.
In fact, finding new sources of leads is one of the hardest aspects of graduate school marketing and recruitment! And that’s why inbound marketing is so effective for graduatestudent enrollment — most grad schools are looking for fresh new leads to invite to their next information session, webinar, or open house.
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