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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Pennsylvania 2024-25 Budget Bolsters Higher Education Funding

BestColleges

The state doubled funding for a program that pays student teachers up to $15,000 while they earn their degree. Pennsylvania is reinvesting millions into higher education in 2025 "after decades of inaction." Josh Shapiro initially signed the state's bipartisan fiscal year 2024-25 budget into law on July 11.

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New Agreement to Offer Higher Education Access in All Maryland Prisons

BestColleges

The Maryland Department of Public Safety and Correctional Services and the University System of Maryland (USM) signed an agreement in April that will allow incarcerated individuals at all state correctional institutions to have access to a college education. Tuition costs will be covered in full by Pell Grants.

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San Francisco Continues Efforts to Strengthen Downtown Through Higher Education

BestColleges

Mayor London Breed's proposed solution would bring colleges, including historically Black colleges and universities (HBCUs), downtown to fill the spaces, revitalizing the area while bolstering education and diversity in the city. While there are no HBCUs in California, the state is home to the Charles R.

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Sacramento State Unveils Plans for First-in-the-Nation Black Honors College

BestColleges

Sacramento State University announced plans to open the nation's first Black Honors College this fall. Sacramento State University announced its plans for a Black Honors College on campus, the first college or university to ever pursue an honors program specifically dedicated to supporting Black students' success. he said in an email.

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The Rise and Future of Microcredentials in Higher Education

BestColleges

Keep reading to learn about the rising prevalence of microcredentials in higher education and their projected future. The Rise of Microcredentials Popular Microcredential Providers The Future of Microcredentials in Higher Education References What Is a Microcredential? Table of Contents What Is a Microcredential?