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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Supreme Court Strikes Down Affirmative Action at U.S. Colleges

Spark Admissions

On June 29, 2023, the Supreme Court of the United States ruled against Harvard University and the University of North Carolina in twin cases brought by Students for Fair Admissions, ruling that the decades-long policy of race-conscious admissions in American higher education was unconstitutional.

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California’s Ban on Legacy Admissions: Will Peer Pressure Drive Change at Elite Universities?

Top Tier Admissions

This legislation, one of the first of its kind, is designed to strengthen equitable access to higher education by eliminating admissions preferences for students from wealthy or influential families. The move aligns with a broader trend in the United States to make college admissions fairer, especially in the wake of the U.S.

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Best Colleges in Connecticut – 2024

College Transitions

From the Ivy Leagues to highly-selective private schools to top-notch public universities, the state of Connecticut has a ton to offer on the higher education front.

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Private Colleges in Puerto Rico: A Complete List

BestColleges

Puerto Rico boasts the highest concentration of universities and colleges in the Caribbean, including standout private institutions that offer their own unique and vibrant learning experiences. As a result, we've taken the time to compile a complete list of private colleges in Puerto Rico and their respective enrollment data.

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US News College Rankings: What’s New in 2025

Top Tier Admissions

Yet even with many schools returning to required standardized testing , bans on legacy admissions , and divisive campus protests , you’ll note that the 2025 rankings have stayed relatively stable. Of particular interest to cost savvy students: the Best Value Schools , a list that correlates a school’s “academic quality” (i.e.,

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Ripon College Offers Free Tuition to Wisconsin Residents

BestColleges

Students whose families fall above that threshold will be guaranteed tuition costs no higher than those at the state's flagship university. A small college in Wisconsin with a shrinking enrollment and a modest endowment has unveiled a plan to offer some in-state students free tuition. Folse said in a press release.

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