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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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How Tree of Life Christian is Marketing Their School’s Affordability

Enrollment Catalyst

During the past several years, I have had the opportunity to partner with the team at Tree of Life Christian Schools in Columbus, OH. As they have always focused on implementing innovative strategies, the topic of marketing their school’s affordability has been an important focus. By the 2019-20 school year, 625 students were enrolled.

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Supreme Court Strikes Down Affirmative Action at U.S. Colleges

Spark Admissions

On June 29, 2023, the Supreme Court of the United States ruled against Harvard University and the University of North Carolina in twin cases brought by Students for Fair Admissions, ruling that the decades-long policy of race-conscious admissions in American higher education was unconstitutional.

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California’s Ban on Legacy Admissions: Will Peer Pressure Drive Change at Elite Universities?

Top Tier Admissions

This legislation, one of the first of its kind, is designed to strengthen equitable access to higher education by eliminating admissions preferences for students from wealthy or influential families. The move aligns with a broader trend in the United States to make college admissions fairer, especially in the wake of the U.S.

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Private Colleges in Puerto Rico: A Complete List

BestColleges

Puerto Rico boasts the highest concentration of universities and colleges in the Caribbean, including standout private institutions that offer their own unique and vibrant learning experiences. As a result, we've taken the time to compile a complete list of private colleges in Puerto Rico and their respective enrollment data.

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Best HBCUs for Health Science Majors

BestColleges

The value of an HBCU education also includes the advantage that the student and faculty bodies will be mostly Black — a rarity in academia outside of HBCUs — which lifts diverse perspectives. Graduating with an HBCU education can also give you a valuable alumni network that can provide mentorship and connections.

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UPenn vs. Penn State: What’s the Difference?

BestColleges

The Keystone State is also home to many prestigious, competitive colleges. Students interested in Pennsylvanian schools can find great options in bustling cities and small towns alike. Two popular higher education options in the state are the University of Pennsylvania and Pennsylvania State University.