HEM (Higher Education Marketing)
FEBRUARY 5, 2025
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever.
AdmissionSight
DECEMBER 23, 2024
The United States is home to over 250 universities and colleges featured in the latest higher education global rankings by the Times Higher Education (THE) , U.S. With so many options, it’s no wonder the USA draws around 1 million international students each year. That typically takes two years.
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HEM (Higher Education Marketing)
AUGUST 7, 2024
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. The competition among institutions to attract and retain students is fiercer than ever, and traditional marketing strategies are no longer sufficient to stand out in a crowded marketplace.
HEM (Higher Education Marketing)
NOVEMBER 1, 2023
Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.
HEM (Higher Education Marketing)
NOVEMBER 20, 2024
Digital advertising offers a broad spectrum of tools to attract students, but knowing how to maximize the impact of these strategies is key to success. At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs.
Top Tier Admissions
NOVEMBER 21, 2024
In recent years, the landscape of higher education has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
HEM (Higher Education Marketing)
DECEMBER 4, 2024
WeChat has become a critical hub for creating a complete digital ecosystem for schools looking to recruit international students from China or engage with Chinese-speaking communities. WhatsApp’s primary strength is its ability to simplify direct communication between schools, students, parents, and alumni.
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