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How Do Online Student Expectations Diverge and Converge Across Generations?

Ruffaloni

Today, all but 24 percent of online students are within this new demographic. We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. These factors make the development of target personas for each online program critical.

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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. I encourage you to watch this on-demand webinar for additional information.

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Meeting Students Where They Are: An In-Depth Look at RNL’s Enable Service

Ruffaloni

In today’s rapidly evolving educational landscape, colleges and universities are facing both unprecedented challenges and exponential growth opportunities. As the world becomes increasingly interconnected, traditional models of higher education are being reimagined to meet the diverse needs of learners from all walks of life.

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A President’s Perspective on Scaling for Growth

Ruffaloni

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. In 2023 our theme is “Scaling for Growth.” Susan Aldridge : IPEDS’ most commonly used data (fall snapshot) only reports fall semester numbers.

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Why it’s so hard to find enough domestic leads for online graduate and adult programs

EAB

Pandemic-era enrollment trends, especially the boom in online graduate programs, have exacerbated many barriers to international enrollment. In this environment, it’s important for institutions to adapt their strategy to recruit more domestic students to attempt to fill their online programs and meet enrollment goals.

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When the Math Isn’t Mathing: How College Affordability Impacts Student Choices and Your Enrollment

Niche

For you, this means greater competition to become students’ educational option of choice. Communicate total value clearly and proudly Today’s students and would-be graduates are consumers, which also applies to their education. Tap engaging alumni to participate in recruitment fairs, events or webinars.

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Reader Questions on Digital Marketing Tactics

Ruffaloni

Watch the webinar RNL’s webinar “ The Moving Target: Successful Strategies in Marketing to Online Students ” generated some of the best questions in recent memory ( you can watch it now ). Charles Ramos Charles Ramos, Vice President, Graduate and Online Enrollment Management. Those numbers ranged from 2 to more than 25.