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Setting Expectations: Understanding Digital Marketing Strategy and Costs to Effectively Budget for Growth

Ruffaloni

In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. So, in year one, we focused the largest portion of the budget on institutional awareness, with mini-campaigns focused on specific programs of importance to the institution.

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Top 7 Benefits of Attending a Local Community College

AdmissionSight

Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. This means you can still pursue higher education even if your high school grades or test scores aren’t the strongest.

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What Are Pre-Orientation Programs?

BestColleges

College pre-orientation programs help incoming first-year students adjust to campus life. Pre-orientation programs are voluntary and occur the summer before a student's first fall semester. Types of pre-orientation programs include those that help students with mental health challenges.

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Who Founded Harvard? The Story behind America’s Oldest University

AdmissionSight

This inheritance and his dedication to higher education led him to make a substantial donation to the newly established college in Cambridge, Massachusetts. John Harvard’s books helped the college develop an academic culture, and his donation showed the importance of supporting higher education.

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Back to School Social Media Posts and Campaign Ideas

HEM (Higher Education Marketing)

Reach out to Higher Education Marketing to get started. Back-to-school season is the perfect time to invite newcomers to your campus to get familiar with their new environment for a smooth transition into campus life. Are you ready to reinvent your school’s marketing strategy?

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Dartmouth Ranking 2025: Stats + Admission Tips

AdmissionSight

First, lets see how much it costs to attend Dartmouth : Expense Cost Tuition $66,123 Fees $2,145 Housing $12,018 Food $7,981 Books & Supplies $1,005 Miscellaneous Expenses $2,040 Total Estimated Cost $91,312 First-year students also have an additional orientation fee of $499. Check out a few areas where Dartmouth stands out.

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Surprising Admissions Trends at U.S. Colleges in 2021-2022

Spark Admissions

Like BU, NYU draws more and more applications every year as students continue to show preference for large, diverse, research-oriented universities in major cities. New York University: This year, NYU reported an admission rate of 12.2%, down from 15% two years ago.