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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

At its core, education marketing is about building trust, showcasing value, and creating meaningful connections that align an institutions offerings with the goals of its audience. Source: HEM Are you seeking strategies for a future-oriented education marketing plan ?

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Creating a data-informed campus: part 2

EAB

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). ETL specialists.

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5 Tips for Recruiting and Enrolling Latine/x Students in Your Community College

EAB

are the most likely to choose community college as their first step when pursuing a higher education. From multi-lingual parent orientations, tours, financial literacy courses and family-oriented pathways programs , this is an important way to not only support your students but their key influencers as well.

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How to Create the Perfect Lead Gen Landing Page for Your School

HEM (Higher Education Marketing)

Schools can use these pages to facilitate online registration and enrollment and promote events such as open houses, information sessions, webinars, etc. Notice how the visuals of the design page are more object-oriented, and the photo used on the counselling page speaks about human connection and interaction.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

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5 key takeaways on family engagement from the 2024 CampusESP Summit

CampusESP

With over 65 schools in attendance, we spent the day connecting with recruitment and admissions leaders, orientation experts, student success teams, and parent and family practitioners on the impact of families. As families start having conversations about costs, the importance of orientation becomes even more pronounced.

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Marketing Prep for a Successful Academic Year: Strategies that Work

HEM (Higher Education Marketing)

Experiment with various content types including blogs, webinars, infographics, images, and of course, videos. Addressing Marketing Challenges During a poll conducted in our webinar, engaging prospective students and gathering marketing assets emerged as significant challenges.