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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. The competition among institutions to attract and retain students is fiercer than ever, and traditional marketing strategies are no longer sufficient to stand out in a crowded marketplace.

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Supreme Court Strikes Down Affirmative Action at U.S. Colleges

Spark Admissions

On June 29, 2023, the Supreme Court of the United States ruled against Harvard University and the University of North Carolina in twin cases brought by Students for Fair Admissions, ruling that the decades-long policy of race-conscious admissions in American higher education was unconstitutional.

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How Tree of Life Christian is Marketing Their School’s Affordability

Enrollment Catalyst

During the past several years, I have had the opportunity to partner with the team at Tree of Life Christian Schools in Columbus, OH. As they have always focused on implementing innovative strategies, the topic of marketing their school’s affordability has been an important focus.

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College Admissions Glossary of Terms

Admissions Village

College: An institution of higher learning offering a course of studies leading to a bachelor's degree. Community College : A public institution of higher learning that leads to a 2-year associates of arts or science degree. Private Colleges: Independent postsecondary institutions not substantially funded by the government.

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5 Best Online High Schools in Georgia: List + Tips

AdmissionSight

For those living in Georgia, online high schools give you flexibility, allow you to learn at your own pace, and offer a variety of courses that might not be available at regular schools. But what exactly is online high school, and how is it better than a traditional, brick-and-mortar public or private school?

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6 Best HBCUs for Public Relations Programs

BestColleges

When considering historically Black colleges and universities (HBCUs) for an education in PR, it's important to look for schools with a solid program, a track record of student success, and strong industry connections that can prepare you to pursue your career.

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Brown University Legacy Policies and Guid

The Koppelman Group

Brown University, located in Providence, Rhode Island, is one of the eight Ivy League schools and the 7th oldest institution of higher education in the US. Lets talk about what you can do to increase your chances at Brown as a legacy student and stand out among the crowd. Whats up with Legacy Admissions?