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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. The competition among institutions to attract and retain students is fiercer than ever, and traditional marketing strategies are no longer sufficient to stand out in a crowded marketplace.

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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Your competition is investing in SEO. Let’s talk about each of these points in some detail.

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Students With Undocumented, Noncitizen Parents Unable to Complete FAFSA

BestColleges

citizens to lose out on state or institutional financial aid. Federal Student Aid (FSA) has ironed out some of the initial issues, but one significant error continues to hold many students with undocumented or noncitizen parents from filling out and submitting their FAFSA. The new FAFSA form launched on Dec.

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Demographic Changes Are More Than the Cliff: 5 Crucial Questions to Ask About Your Markets

Ruffaloni

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets. Absolutely!

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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. In 2025, brochures and campus visits alone are no longer enough. Struggling with enrollment?

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The Two Most Important Letters in College Admission

Georgia Tech Admissions Blog

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. Prospects/Recruitment: In recent years, as an example, many states and regions of the country have been losing population. And what kind of incomplete life have you been living?