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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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How to Enhance Local SEO for K-12 School Websites

HEM (Higher Education Marketing)

This optimization specifically targets potential families searching for schools in your area, making it an essential component for K-12 schools looking to expand their visibility. When someone searches best private school near me or elementary school in [City], the results that appear are influenced by local SEO practices.

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Effective Private School Marketing Strategies to Maximize Enrollment in K-12 Education

HEM (Higher Education Marketing)

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. Contact HEM today!

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SEO for Private Schools: Boosting Your Visibility in the Parent Research Process

HEM (Higher Education Marketing)

It’s during this stage that parents learn about a prospective school and determine whether or not it would be a great fit for their child. By applying techniques in SEO for private schools, you can make sure that your school is top of mind during the parent research process.

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Inbound Marketing Ideas to Grow Small Private Schools in 2025

HEM (Higher Education Marketing)

Reading Time: 10 minutes Are you an administrator or marketer at a small private school ? If so, you likely face unique challenges in growing your school community. Yet, your school likely offers something invaluable: a personalized, high-quality educational experience that deserves greater visibility.

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Supreme Court Strikes Down Affirmative Action at U.S. Colleges

Spark Admissions

On June 29, 2023, the Supreme Court of the United States ruled against Harvard University and the University of North Carolina in twin cases brought by Students for Fair Admissions, ruling that the decades-long policy of race-conscious admissions in American higher education was unconstitutional.

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How Tree of Life Christian is Marketing Their School’s Affordability

Enrollment Catalyst

In previous years, they would not have qualified for a scholarship, and yet inflation was making it very hard for them to afford private school. This leads to greater economic diversity among our students- which has been a big positive for our school. Marketing affordability is a key issue for all private schools.