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How to Be Proactive in a Rapidly Changing, Complex, and Evolving Higher Education Landscape

Ruffaloni

As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?

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The Crucial Role of Market Research to Compete in Higher Education

Ruffaloni

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.

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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

Further, RNL’s Graduate Student Recruitment Report indicates that 92 percent of prospective graduate students use a search engine as either the first or second step in their program search. We also know that enrollment is declining and traditional colleges and universities are facing challenges like never before.

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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results?

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Maximizing the Impact of Digital Advertising for Language Learning Programs

HEM (Higher Education Marketing)

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!

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Generative AI in Higher Education: A 360-Degree Approach

Ruffaloni

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.

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Three Stats That Signal the Transformation of Higher Education

Ruffaloni

Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics. Where they are found is just one of the three statistics that I believe are key indicators of the transformational change that is afoot in American higher education.