This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for highereducation demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
Highereducation is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in highereducation 1.
Further, RNL’s Graduate Student Recruitment Report indicates that 92 percent of prospective graduate students use a search engine as either the first or second step in their program search. We also know that enrollment is declining and traditional colleges and universities are facing challenges like never before.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results?
At HigherEducation Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!
5 use cases for generative AI in highereducation from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.
Snapshot Data are used by almost everyone in highereducation to help understand trends and dynamics. Where they are found is just one of the three statistics that I believe are key indicators of the transformational change that is afoot in American highereducation.
To keep up with these demands, highereducation has become essential for career advancement in nursing. Institutions offering nursing programs have responded by creating pathways that help working nurses earn advanced degrees while balancing their careers.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Pursuing highereducation equips teachers with advanced skills, fresh perspectives, and deeper knowledge, enabling them to meet the evolving needs of their students and communities.
Reading Time: 10 minutes In the dynamic landscape of highereducation, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?
This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on highereducation. Hare are some key themes that we collected.
Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for highereducation isn’t a choice but a necessity. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM. What is the Purpose of a CRM for HigherEducation?
Let’s face it, the world of online highereducation is a whirlwind. RNL’s latest study highlights the growing adoption of AI in online program marketing and recruitment. To bridge this gap, universities should consider implementing an AI educationprogram.
This MOU has really taken us to the next level and given us systemwide support that will benefit the incarcerated men and women, first and foremost, but also the society they will contribute to upon their release as a result of the education they receive behind bars, Adams told BestColleges. Maryland DPSCS Secretary Carolyn J.
Fresh data RNLs research studies show a big disconnect between what highereducation offers and what students need. A new report from the Western Interstate Commission for HigherEducation is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.
Understanding this demographic isn’t just importantit’s crucial for the future of highereducation. This suggests we must reimagine our visit programs to integrate financial conversations earlier in the campus experience, not just at admitted student events. Consider guaranteed merit aid programs.
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a highereducational institution, who has a GPA of 3.0 The deadline to apply is January 9th. Apply here.
Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth. Program Director: “Invest in my programs!”
Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in highereducation 15 years ago.
Andrea Carroll-Glover Andrea Carroll-Glover has built online programs from the ground up at each of the institutions at which she has worked. Andrea indicated that her background working in tech startups has more applicability than we may think to highereducation.
Additionally, these programs strengthen staff retention by showing newer professionals the viability of highereducation as a rewarding, long-term career path through ongoing professional development and growth opportunities.
In the pursuit of knowledge, students enrolled in highereducation often find their educational path intersects with the pressures of performance. One obvious solution that could help graduate students who are struggling with time management and well-being is including self-care into the program curriculum.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of highereducation. However, other factors like program availability (37%) and admission concerns (24%) play significant roles, too. These aren’t just statistics.
As the landscape of highereducation continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education. The competition is fierce, and the stakes are high.
Educational advertisements are crucial in creating awareness and attracting prospective students by effectively showcasing your educational institution’s unique features, values, and opportunities. Example: Here, MIT targets a warm lead – someone already interested in a specific program.
If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Education marketing promotes educational institutions, programs, and services to prospective students, their families, and other stakeholders. What comes next?
In recent years, the landscape of highereducation has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. students looking to study abroad.
Unlike some countries where highereducation comes at no cost, college in Canada is not free. The trick is knowing where to look for affordable options that still offer great programs. Popular programs MUN offers a wide selection of programs that cater to various interests and career goals: Engineering.
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?
In todays digital-first world, highereducation institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. Prioritizing top programs ensures that marketing resources are directed toward the areas with the highest demand or growth potential, improving overall program performance.
“Choosing to only offer classroom bachelor’s programs will not force students seeking online study to choose between an online program and your classroom program. Why bachelor’s programs? More than one-third of prospective online students (the largest proportion) plan to enroll in such a program (see Table 7 below).
Developing new and innovating within existing academic programs to meet evolving external market demand is critical but can be a daunting challenge for many colleges and universities. Crucial Questions to Ask How can we think strategically about academic program planning?
The Chronicle of HigherEducation recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. This is also the first year that UT Austin offered an Early Action program, which had a deadline of October 15.
The benefits of email marketing don’t stop there as pictured below, an effective school email marketing strategy can offer increased brand awareness, an avenue for promoting programs and content, a great way to generate new leads, a platform for guiding new prospects down the enrollment funnel, and build relationships.
Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy.
UC Berkeley doesnt play around when it comes to education. With over 350 degree programs and a faculty packed with Nobel laureates, its the real deal. Meanwhile, Times HigherEducations 2025 World University Rankings crowns UC Berkeley as the #1 public university nationally and the 8th best university in the world.
Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. So, how do we meet these students, like Sally, where they are? Meet RNL Enable.
We also know that more institutions are launching online programs than ever before, creating more “supply” with which long-standing providers will have to compete. As such, it is those savvy institutions and programs that are leveraging the most sophisticated strategies and tactics that are most likely to continue to grow.
Community college isn’t just an affordable way to ease into highereducation before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. Also, community colleges go the extra mile to make education even more affordable. This is often called the “2+2” model.
At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in highereducation. and “What will come next for AI in highereducation?” What is AI?
Navigating the crowded waters of online highereducation requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. While online programs transcend physical boundaries, most students are looking for a program close to home.
Imagine how easy our lives in highereducation enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Do you have a Yellow Ribbon Program?). But we know that’s not the case. What does financial aid look like?
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content