Remove Higher Education Remove Programs Remove Retention
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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results?

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The Hidden Crisis in College Planning: What’s Happening to Middle-Income Families

Ruffaloni

Understanding this demographic isn’t just importantit’s crucial for the future of higher education. This suggests we must reimagine our visit programs to integrate financial conversations earlier in the campus experience, not just at admitted student events. Develop clear scholarship retention criteria.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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How To Design and Implement an Effective Student Ambassador Program in Higher Education

HEM (Higher Education Marketing)

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?

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Artificial Intelligence in Higher Education Enrollment: Reflections from the RNLNC 2023 Roundtable

Ruffaloni

This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.

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How to Review Your Program Portfolio

Ruffaloni

Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth. Program Director: “Invest in my programs!”

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Meeting Students Where They Are: An In-Depth Look at RNL’s Enable Service

Ruffaloni

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. So, how do we meet these students, like Sally, where they are? Meet RNL Enable.

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