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Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Why is that? Source: HEM 1.
This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education. In this post, we’ll delve into how this same philosophy applies to technical support, forming a crucial component of student success and retention.
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding HigherEducation CRM What is a CRM in highereducation?
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results?
Reading Time: 10 minutes In the dynamic landscape of highereducation, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on highereducation. Hare are some key themes that we collected.
Understanding this demographic isn’t just importantit’s crucial for the future of highereducation. This suggests we must reimagine our visit programs to integrate financial conversations earlier in the campus experience, not just at admitted student events. Develop clear scholarship retention criteria.
Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth. Program Director: “Invest in my programs!”
Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for highereducation isn’t a choice but a necessity. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM. What is the Purpose of a CRM for HigherEducation?
Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. So, how do we meet these students, like Sally, where they are? Meet RNL Enable.
AI has implications for admissions, student retention, teaching and learning, the curriculum, and administrative efficiency. Throughout history, colleges and universities have been shaped by massive disruptors radically altering the landscape of highereducation. Here are five ways AI promises to revolutionize highereducation.
Continue reading about six key highereducation SEO strategies you must remember this year as you improve your online presence. What is an SEO strategy for education? This year, how SEO for educational institutions has been done will likely change due to AI innovations. But what does this mean for highereducation SEO?
Between more and more of the population questioning the value of highereducation and increased competition, how can I continue to attract students to study at my institution and convince them of the value of earning a degree or other credential? What distinguishes strategic enrollment planning from recruitment and retention planning?
Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in highereducation 15 years ago. How do you do that?
Additionally, these programs strengthen staff retention by showing newer professionals the viability of highereducation as a rewarding, long-term career path through ongoing professional development and growth opportunities.
A public relations (PR) program can help you master how to effectively communicate with the public, media, and other members of the community on behalf of your clients. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. from our partners.
Blogs How to empower student-parents in highereducation A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. family, friends, neighbors, public school programming, etc.) Nearly 75% relied on informal and/or unpaid child care.
How Pueblo College Supercharged Yield and Retention Efforts. EAB · How Pueblo College Supercharged Yield and Retention Efforts. We have a large concurrent enrollment population, and a strong nursing program, that's one of the big programs that we're known for. Episode 126. November 1, 2022. Transcript. So I think.
Reading Time: 9 minutes Todays schools need to get creative to promote their programs in a way that resonates with prospects. This sense of authenticity makes them more likely to inquire about programs and ultimately enroll. Authentic storytelling also strengthens retention and alumni relations.
Online program managers coordinate and run online degree programs for many colleges and universities. It's unclear, however, how pervasive these companies are in highereducation. OPMs have become a hot topic in highereducation policy circles, but for the uninitiated, it can be hard to understand why.
Master of social work (MSW) programs equip students with the knowledge and skills to tackle pressing social issues such as poverty, substance misuse, and homelessness. Historically Black colleges and universities (HBCUs) offer MSW programs that provide a unique and important focus on the well-being of Black Americans and communities of color.
Amid cries for transparency and political pressures to alter the curriculum, attitudes toward highereducation continue to shift as public confidence wanes, so lets set out to understand these shifts and, more importantly, how you can combat their impact. It also makes your institution instantly more attractive to prospective students.
Sacramento State University announced its plans for a Black Honors College on campus, the first college or university to ever pursue an honors program specifically dedicated to supporting Black students' success. GPA or higher are encouraged to apply. All students interested in Black history, life, and culture are encouraged to apply.
A key part of this innovation is how institutions emphasize and prioritize adapting their strategic planning process to the current environment to maximize impact of their marketing, recruiting, and retention efforts. You must complement Market Penetration strategies with strategies for Program Development and Market Development.
Maryland is home to a number of great highereducation institutions , and that includes historically Black colleges and universities (HBCUs). Learners seeking an HBCU education in the Old Line State will find there are great options. Program-specific information may vary. Choosing an HBCU is no small task.
Offering a list of colleges, ordered by numerical scores, they have become an essential part of the annual education cycle, with the US News, Times HigherEducation, Forbes, and Shanghai rankings all being published in September each year. College rankings have been around for many years. of the total ranking score.
Finally, you have annual plans that operationalize the strategies developed in the SEP process that are even more detailed (to the program level). This is crucial because the headwinds are strong, and one type of modality or level of program may not withstand the enrollment storm. Holistic planning is at the heart of SEP.
Every year, I look forward to the release of the Changing Landscape of Online Education (CHLOE) report from QM and Eduventures, which shares results from a national survey of chief online officers (COOs) across highereducation. for adult undergraduates and 50.6% for graduate students), this figure is still striking.
Take action to improve student satisfaction Read the full report Gathering data from students is important for graduate and online learning programs, but what really makes a differences between successful institutions and those that are not, is whether the data are used to guide decision making. Find out how it can benefit your campus.
The culture of highereducation is steeped in knowing. We funded 12 plans which contained proposals to do international recruiting, expand summer school, broaden our awareness in a targeted set of states, increase online programmatic offerings, and start a peer mentor program to improve retention.
Southern New Hampshire University students who received basic needs assistance from the school saw higherretention rates. SNHU distributed a total of $107 million in HigherEducation Emergency Relief Fund grants to 51,257 qualifying learners to help with basic needs during the pandemic.
In addition, HBCUs have specialized programs that address health disparities in underserved communities, allowing you to do meaningful research. Graduating with an HBCU education can also give you a valuable alumni network that can provide mentorship and connections. We hope our approach helps you find the school that is best for you.
After losing over 10% of two-year students during the pandemic, both due to declines in new students and to a national dip in retention, this enrollment recovery was a welcomed reprieve. By 2028, six million less working aged adults will be in the workforce, causing more competition for talent across all sectors, not just highereducation.
Gavin Newsom introduced his budget for highereducation with around $40 billion in funding for highereducation in the state, including goals to increase access to highereducation and expand college affordability. billion in 2025-2026 being available for the program. million going to UC and $227.3
UCSB offers over 200 undergraduate and graduate degree programs across five schools: the College of Letters and Science, the Graduate Division, the Bren School of Environmental Science and Management, the Gervirtz Graduate School of Education, and the College of Engineering. 48% of UCSB classes have fewer than 21 students.
Nutrition programs give you the knowledge to understand food and nutrition and the skills to share and apply that information with your clients. HBCU nutrition programs can help address this inequity. An HBCU nutrition program can lead to many nutrition careers , including with employers that recruit HBCU talent.
If you're interested in filling this growing demand, you can attend one of the many hospitality and tourism management programs at schools and business programs nationwide. Here, we look at the best hospitality management programs at historically Black colleges and universities (HBCUs). economy will add 8.3 from our partners.
HBCU online MBA programs work to correct these disparities. They improve access to highereducation for Black students, develop them into leaders, and increase their socioeconomic mobility. Choosing an HBCU for Your Online MBA A few stand out among the many reasons to attend an online HBCU MBA program.
William and Mary is a remarkable institution that has been at the forefront of American highereducation for over three centuries. The university is known for its strong liberal arts curriculum and excellent graduate programs in business, law, education, and public policy. William & Mary has 4% international students.
Brandeis University was founded with a noble purpose - to provide an inclusive educational environment for individuals who were facing discrimination in highereducation, including Jews, ethnic and racial minorities, and women. Graduation Rate Brandeis University has a 90% retention rate.
This type of content, which can include quizzes, polls, interactive infographics, and videos, offers a more dynamic and engaging experience, often leading to higher user involvement and better retention of the information presented. Adopting this approach will not only help you elevate the appeal of the content you share.
New York is home to some of the top nurse practitioner (NP) programs in the United States. This guide to the best NP programs in New York can help you identify the right program to advance your nursing career. But, the cost of living is also higher, especially in the New York City metropolitan area. from our partners.
Speed to Lead Speed to Lead is a crucial metric that measures the time it takes for a school to respond to a lead or prospect after they have expressed interest in the institution or made an inquiry about a program. The post Top 5 Key CRM Metrics Your School Should Be Tracking appeared first on HigherEducation Marketing.
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