HEM (Higher Education Marketing)

NOVEMBER 27, 2024

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

Enrollment 105

Enrollment Financial Aid Campus Tours Higher Education 105

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Do you have a Yellow Ribbon Program?). But we know that’s not the case. What does financial aid look like?

Enrollment 258

Enrollment Financial Aid Higher Education Applications 258

Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Should you choose to work on SEO, you can circumvent that and see significant gains.

Enrollment 130

Enrollment Higher Education Out-of-State Online Programs 130

Ruffaloni

AUGUST 28, 2024

We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.

Online Programs 147

Online Programs Transition Enrollment Higher Education 147

HEM (Higher Education Marketing)

MARCH 12, 2025

Your graduates are living proof of your programs effectiveness. For schools, this network fosters goodwill and credibility, proving that your programs produce graduates who thrive in competitive industries. An alumni network is one of the most valuable assets a school can cultivate.

Mentorship 71

Mentorship Mentorships Placement Higher Education 71

Ruffaloni

MARCH 31, 2023

Watch the webinar RNL’s webinar “ The Moving Target: Successful Strategies in Marketing to Online Students ” generated some of the best questions in recent memory ( you can watch it now ). As a former higher education instructor, she is passionate about education and ready to apply her broad marketing knowledge within higher education.

Online Programs 130

Online Programs Enrollment Higher Education Out-of-State 130

Ruffaloni

NOVEMBER 16, 2023

How do you ensure the success of new program launches? In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. It’s a continuous feedback process.”

Higher Education 147

Higher Education Enrollment Field of Study Programs 147

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

Online Programs 162

Online Programs Enrollment Higher Education Government 162

Estrela Consulting Blog

NOVEMBER 2, 2024

While forcing a student to network, make connections and hustle to get the top internship experience develops “real world” experience, wouldn’t it be nice if your college’s sport management program already had established partnerships? inspired us to dig into these strategic educational collaborations.

Internship 52

Internship Higher Education Education Education 52

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

BestColleges

JANUARY 24, 2024

We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. This hangup is another issue the Department of Education (ED) must address, or else students of these parents won't be able to complete their FAFSA. aged 17 to 21 with at least one undocumented parent.

Financial Aid 124

Financial Aid Out-of-State Policies Grants 124

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Infographics Whether you create still or interactive infographics , these cool can vividly showcase your school’s programs, highlight notable achievements, or tell inspiring stories of alumni success. Create Interactive Videos and Webinars Over the past year, video content has become integral to any inbound marketing strategy.

Retention 110

Retention Campus Tours Tuition International Students 110

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations.

Early Decision 105

Early Decision Campus Tours Enrollment Tuition 105

HEM (Higher Education Marketing)

APRIL 5, 2023

Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects. The example below shows the impact a digital marketing strategy for higher education could have using the Discovery campaign type in Google.

Higher Education 98

Higher Education Enrollment Education Education 98

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school. In a general case, your target prospect will likely turn to the internet to discover information about your school or topics related to your program offerings.

Campus Tours 105

Campus Tours Education Education Enrollment 105

HEM (Higher Education Marketing)

MAY 17, 2023

That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy. Example : The McGill University School of Continuing Studies uses LinkedIn to share news on its upcoming program.

Higher Education 98

Higher Education Campus Tours Education Education 98

HEM (Higher Education Marketing)

JUNE 5, 2024

They appeal to their specific motivations and concerns such as college admissions, academic programs, and programs for student success. Online webinars (pictured above) are regularly hosted by experts in the pharmaceutical sector on topics that are relevant to burgeoning professionals in the field.

Enrollment 105

Enrollment Admissions Transition Campus Tours 105

AdmissionSight

NOVEMBER 29, 2024

This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs. Colleges with Autism Programs What Are the Best Colleges for ADHD? In choosing the right college, you need to pay attention to the details of the resources they offer.

Accommodations 52

Accommodations Financial Aid Out-of-State Transfer 52

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Flexible Learning Options In today’s dynamic educational landscape, students increasingly value flexible learning options, a trend schools should emphasize in their back-to-school campaigns. Modern learners seek educational experiences that accommodate their diverse lifestyles, commitments, and learning preferences.

Campus Tours 105

Campus Tours Enrollment Education Education 105

AdmissionSight

MARCH 26, 2023

The organization has expanded its resources to include webinars, conferences, and mentorship opportunities that help students develop leadership skills, ethical journalism practices, and a commitment to a free and responsible press. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

Honor Society 98

Honor Society High School Mentorship Mentorships 98

Niche

NOVEMBER 14, 2024

For you, this means greater competition to become students’ educational option of choice. Highlight scholarships and affordable program options to alleviate cost-related concerns. Communicate total value clearly and proudly Today’s students and would-be graduates are consumers, which also applies to their education.

Enrollment 52

Enrollment Financial Aid Loans Scholarships 52

HEM (Higher Education Marketing)

JANUARY 25, 2023

Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. Here, your goal is to delve deeper into relevant subjects for first-time readers instead of focusing on your programs and their benefits. That means they have questions like: What are my career options?

Study Abroad 98

Study Abroad Enrollment Education Education 98

HEM (Higher Education Marketing)

OCTOBER 25, 2023

Lead generation landing pages allow schools to share important information about their programs, faculty, facilities, events, and policies in a structured and organized manner. Schools can use these pages to facilitate online registration and enrollment and promote events such as open houses, information sessions, webinars, etc.

Orientation 109

Orientation Enrollment Higher Education Policies 109

HEM (Higher Education Marketing)

FEBRUARY 22, 2023

Prospects may be curious about a potential career or even program subject, looking to learn more about the topic and their career prospects within that field. Topic clusters allow you to build a comprehensive content repertoire around high-gain keywords relevant to your school and its programs.

Enrollment 98

Enrollment Education Education Higher Education 98

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more?

Higher Education 98

Higher Education Policies Out-of-State Government 98

EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). ETL specialists.

Higher Education 98

Higher Education Orientation Transfer Grants 98

The Enrollment Marketer

APRIL 17, 2024

2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

EAB

SEPTEMBER 22, 2023

Pandemic-era enrollment trends, especially the boom in online graduate programs, have exacerbated many barriers to international enrollment. In this environment, it’s important for institutions to adapt their strategy to recruit more domestic students to attempt to fill their online programs and meet enrollment goals.

Programs 52

Programs Online Programs Accommodations Enrollment 52

EAB

OCTOBER 24, 2022

are the most likely to choose community college as their first step when pursuing a higher education. Promote your inclusive social and academic cohort programs. You can also have a member of these programs talk to students during tours, open houses, and student organization fairs. Spotlight: Holyoke Community College.

Community College 95

Community College Community College Enrollment Orientation 95

EAB

OCTOBER 30, 2023

Jenny offers over 20 years of experience in program planning and implementation, with a knack for fostering relationships with alumni, donors, and university teams. She excels in streamlining operations, possesses comprehensive knowledge of philanthropic programs, and is skilled at building high-functioning teams.

Retention 59

Retention Higher Education Out-of-State Enrollment 59

HEM (Higher Education Marketing)

JUNE 19, 2024

The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 81

Enrollment Education Education Financial Aid 81

HEM (Higher Education Marketing)

OCTOBER 2, 2024

By highlighting what makes your school special—your academic programs, extracurricular activities, or community service initiatives—you can attract prospective students and families while reinforcing your brand with current stakeholders. Use it to enhance your school’s reputation among educators and the wider academic community.

Policies 105

Policies Enrollment Education Education 105

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Not to be confused with a program page, a landing page is a standalone web page that a visitor arrives at after clicking on a link – likely from an email or an ad. The post Landing Page Best Practices for Educational Marketers appeared first on Higher Education Marketing.

Education 105

Education Education International Students Placement 105

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

Voice search optimization ensures that when a user asks Siri, Alexa, or Google Assistant the question “What are the best part-time MBA programs?” Infographics help to clearly spell out application processes, program benefits, or financial aid options.

Education 105

Education Education Financial Aid Campus Tours 105

EAB

AUGUST 8, 2023

Podcast How Fly-Ins Impact Diversity in the Michigan Ross BBA Program Episode 161. EAB · How Fly-Ins Impact Diversity in the Michigan Ross BBA Program LEARN MORE ABOUT COLLEGE GREENLIGHT Transcript [music] 0:00:08.4 So, I'm especially excited that today's webinar focuses on how institutions can help underserved students visit campus.

Programs 52

Programs Accommodations Out-of-State Letters of Recommendation 52

EAB

OCTOBER 4, 2023

Gallup’s most recent poll revealed a concerning trend: only 36 percent of Americans have “a great deal” or “quite a lot” of confidence in higher education. What sets this year’s results apart is that, for the first time, a majority of survey respondents expressed a lack of confidence in educational institutions.

Retention 59

Retention Higher Education Tuition Concentration 59

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. The growing influence of direct admissions programs has streamlined the application process, thereby impacting student choices.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52