Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

BestColleges

JANUARY 24, 2024

We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. This hangup is another issue the Department of Education (ED) must address, or else students of these parents won't be able to complete their FAFSA. aged 17 to 21 with at least one undocumented parent.

Financial Aid 124

Financial Aid Out-of-State Policies Grants 124

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

Online Programs 162

Online Programs Enrollment Higher Education Government 162

The Enrollment Marketer

FEBRUARY 22, 2023

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

Higher Education 52

Higher Education Enrollment Education Education 52

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Infographics Whether you create still or interactive infographics , these cool can vividly showcase your school’s programs, highlight notable achievements, or tell inspiring stories of alumni success. Create Interactive Videos and Webinars Over the past year, video content has become integral to any inbound marketing strategy.

Retention 86

Retention Campus Tours Tuition International Students 86

AdmissionSight

MARCH 26, 2023

The organization has expanded its resources to include webinars, conferences, and mentorship opportunities that help students develop leadership skills, ethical journalism practices, and a commitment to a free and responsible press. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

Honor Society 98

Honor Society High School Mentorship Mentorships 98

HEM (Higher Education Marketing)

APRIL 5, 2023

Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects. The example below shows the impact a digital marketing strategy for higher education could have using the Discovery campaign type in Google.

Higher Education 82

Higher Education Enrollment Education Education 82

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

Enrollment 88

Enrollment Campus Tours Financial Aid Higher Education 88

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more?

Higher Education 98

Higher Education Policies Out-of-State Government 98

EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). ETL specialists.

Higher Education 98

Higher Education Orientation Transfer Grants 98

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school. In a general case, your target prospect will likely turn to the internet to discover information about your school or topics related to your program offerings.

Campus Tours 84

Campus Tours Education Education Enrollment 84

HEM (Higher Education Marketing)

MAY 17, 2023

That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy. Example : The McGill University School of Continuing Studies uses LinkedIn to share news on its upcoming program.

Higher Education 80

Higher Education Campus Tours Education Education 80

The Enrollment Marketer

APRIL 17, 2024

2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

HEM (Higher Education Marketing)

JUNE 5, 2024

They appeal to their specific motivations and concerns such as college admissions, academic programs, and programs for student success. Online webinars (pictured above) are regularly hosted by experts in the pharmaceutical sector on topics that are relevant to burgeoning professionals in the field.

Enrollment 84

Enrollment Admissions Transition Campus Tours 84

EAB

SEPTEMBER 22, 2023

Pandemic-era enrollment trends, especially the boom in online graduate programs, have exacerbated many barriers to international enrollment. In this environment, it’s important for institutions to adapt their strategy to recruit more domestic students to attempt to fill their online programs and meet enrollment goals.

Programs 52

Programs Online Programs Accommodations Enrollment 52

EAB

OCTOBER 30, 2023

Jenny offers over 20 years of experience in program planning and implementation, with a knack for fostering relationships with alumni, donors, and university teams. She excels in streamlining operations, possesses comprehensive knowledge of philanthropic programs, and is skilled at building high-functioning teams.

Retention 59

Retention Higher Education Out-of-State Enrollment 59

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Flexible Learning Options In today’s dynamic educational landscape, students increasingly value flexible learning options, a trend schools should emphasize in their back-to-school campaigns. Modern learners seek educational experiences that accommodate their diverse lifestyles, commitments, and learning preferences.

Campus Tours 80

Campus Tours Enrollment Education Education 80

EAB

OCTOBER 24, 2022

are the most likely to choose community college as their first step when pursuing a higher education. Promote your inclusive social and academic cohort programs. You can also have a member of these programs talk to students during tours, open houses, and student organization fairs. Spotlight: Holyoke Community College.

Community College 95

Community College Community College Enrollment Orientation 95

HEM (Higher Education Marketing)

JANUARY 25, 2023

Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. Here, your goal is to delve deeper into relevant subjects for first-time readers instead of focusing on your programs and their benefits. That means they have questions like: What are my career options?

Study Abroad 75

Study Abroad Enrollment Education Education 75

EAB

AUGUST 8, 2023

Podcast How Fly-Ins Impact Diversity in the Michigan Ross BBA Program Episode 161. EAB · How Fly-Ins Impact Diversity in the Michigan Ross BBA Program LEARN MORE ABOUT COLLEGE GREENLIGHT Transcript [music] 0:00:08.4 So, I'm especially excited that today's webinar focuses on how institutions can help underserved students visit campus.

Programs 52

Programs Accommodations Out-of-State Letters of Recommendation 52

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Not to be confused with a program page, a landing page is a standalone web page that a visitor arrives at after clicking on a link – likely from an email or an ad. The post Landing Page Best Practices for Educational Marketers appeared first on Higher Education Marketing.

Education 91

Education Education International Students Placement 91

HEM (Higher Education Marketing)

OCTOBER 25, 2023

Lead generation landing pages allow schools to share important information about their programs, faculty, facilities, events, and policies in a structured and organized manner. Schools can use these pages to facilitate online registration and enrollment and promote events such as open houses, information sessions, webinars, etc.

Orientation 82

Orientation Enrollment Higher Education Policies 82

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

MARCH 14, 2024

Q: Given unlimited time and funding, what one initiative, program, or service would you implement today for your students? SACAC has been a resource to fill the void in my education regarding college admission and career opportunities. The information and resources provided as a result of attending conferences, webinars, etc.,

Public School 75

Public School Financial Aid SAT Higher Education 75

EAB

OCTOBER 4, 2023

Gallup’s most recent poll revealed a concerning trend: only 36 percent of Americans have “a great deal” or “quite a lot” of confidence in higher education. What sets this year’s results apart is that, for the first time, a majority of survey respondents expressed a lack of confidence in educational institutions.

Retention 59

Retention Higher Education Tuition Concentration 59

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. The growing influence of direct admissions programs has streamlined the application process, thereby impacting student choices.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52

EAB

OCTOBER 14, 2022

The state of the higher education sector is marked by intensifying competition, scarce resources (including talent), and growing skepticism about the value of a degree. How to Win in Higher Ed’s New Era of Competition. WATCH THE WEBINAR. Discover how higher ed leaders tackled campus challenges in EAB's fellowship.

Higher Education 52

Higher Education Out-of-State Minor Grants 52

BestColleges

MAY 31, 2023

Read on to find the right HBCU psychology program for you. What Is a Psychology Program? These include: Human resources Marketing and market research Education Business Why Attend an HBCU Psychology Program? But HBCU psychology programs provide a unique opportunity to study the discipline from diverse perspectives.

Programs 52

Programs Financial Aid Retention Honor Society 52

HEM (Higher Education Marketing)

JUNE 19, 2024

The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 69

Enrollment Education Education Financial Aid 69

HEM (Higher Education Marketing)

OCTOBER 2, 2024

By highlighting what makes your school special—your academic programs, extracurricular activities, or community service initiatives—you can attract prospective students and families while reinforcing your brand with current stakeholders. Use it to enhance your school’s reputation among educators and the wider academic community.

Policies 88

Policies Enrollment Education Education 88

BestColleges

AUGUST 24, 2023

What exactly can you do with a healthcare administration degree , and what HBCUs offer the best programs? 2023 Best HBCUs for Healthcare Administration Programs How We Rank Schools At BestColleges, we believe a college education is one of the most important investments you can make. Program-specific information may vary.

Programs 52

Programs Financial Aid Retention Bachelor's Degree 52

Niche

FEBRUARY 29, 2024

During our most recent K-12 webinar , we took a deep dive into the latest data and trends shaping the boarding school segment. In the same vein, recent Niche research points to increasing price sensitivity in both K-12 and higher education.

Financial Aid 52

Financial Aid Retention Admissions Tuition 52

Estrela Consulting Blog

NOVEMBER 2, 2024

While forcing a student to network, make connections and hustle to get the top internship experience develops “real world” experience, wouldn’t it be nice if your college’s sport management program already had established partnerships? inspired us to dig into these strategic educational collaborations.

Internship 52

Internship Higher Education Education Education 52

Admissions.Blog

SEPTEMBER 26, 2023

Students with significant financial need may receive need-based aid in the form of grants, scholarships, work-study programs, and subsidized loans. It aims to make higher education accessible to those with limited means. Grants and scholarships do not need to be repaid, making them a form of “gift aid.”

Financial Aid 105

Financial Aid Loans Grants Tuition 105

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

Voice search optimization ensures that when a user asks Siri, Alexa, or Google Assistant the question “What are the best part-time MBA programs?” Infographics help to clearly spell out application processes, program benefits, or financial aid options.

Education 87

Education Education Financial Aid Campus Tours 87

The Enrollment Marketer

JUNE 7, 2023

In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment. While sending ad traffic to your application or a program page may seem like a straightforward approach, it’s usually not the best ad strategy for increasing enrollment.

Enrollment 52

Enrollment College Fairs Higher Education Applications 52

EAB

NOVEMBER 6, 2023

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. These surveys can gauge students' emotional well-being and provide valuable data for tailoring support programs to their specific needs. These programs help students bridge gaps in their learning.

Placement 52

Placement Higher Education Campus Tours Enrollment 52

HEM (Higher Education Marketing)

JANUARY 4, 2023

It includes the various types of content you will publish, such as blog posts, social posts, videos, webinars and podcasts, and outlines when and where this content will be released. Generate Content Ideas that Reflect Your Student Personas and Programs. But why are content calendars important in the first place?

Transition 91

Transition Education Education Higher Education 91