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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Inbound Marketing for Higher Education Enrollment Management

The Enrollment Marketer

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Should you choose to work on SEO, you can circumvent that and see significant gains.

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How Do Online Student Expectations Diverge and Converge Across Generations?

Ruffaloni

We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.

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Meeting Students Where They Are: An In-Depth Look at RNL’s Enable Service

Ruffaloni

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. So, how do we meet these students, like Sally, where they are? Meet RNL Enable.

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Demographic Changes Are More Than the Cliff: 5 Crucial Questions to Ask About Your Markets

Ruffaloni

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

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Counting Down to Success: Getting the Most Out of Your Marketing Campaigns

Ruffaloni

How do you ensure the success of new program launches? In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. It’s a continuous feedback process.”