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At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Their upcoming workshops and webinars are easy to find on their website.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!
However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Pursuing highereducation equips teachers with advanced skills, fresh perspectives, and deeper knowledge, enabling them to meet the evolving needs of their students and communities.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
This type of content, which can include quizzes, polls, interactive infographics, and videos, offers a more dynamic and engaging experience, often leading to higher user involvement and better retention of the information presented. Educational institutions can create engaging and informative video content to tap into this trend.
Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the highereducation market with the most untapped potential.
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the highereducation sector is no exception. Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations.
Different factors have impacted this downward trend, like falling birth rates, changes in the economy and, of course, rising college tuition — all of which drastically impact student choices and make your approach to attracting and recruiting students more important than ever. Tuition is one thing … a big thing … but also just one thing.
Additionally, innovative engagement methods such as interactive webinars and virtual reality tours offer immersive experiences to showcase the campus and its programs in a compelling and accessible way. Furthermore, building relationships through early and continuous engagement is essential. Explore the features above.
The organization has expanded its resources to include webinars, conferences, and mentorship opportunities that help students develop leadership skills, ethical journalism practices, and a commitment to a free and responsible press. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.
If I avail of these services, will there be additional fines towards my tuition fee? Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops. Do they offer the specific learning structures I want?
It aims to make highereducation accessible to those with limited means. Your cost of attendance includes tuition, fees and room and board. Cost of Attendance (COA): The COA includes tuition, fees, books, supplies, room and board, transportation, and other educational expenses.
A featured snippet for, say a query related to an educational institution, may include a summary of key information, such as admission requirements or tuition fees. Some schools also have interactive pages that help students calculate their GPA, tuition fees and other payments.
Gallup’s most recent poll revealed a concerning trend: only 36 percent of Americans have “a great deal” or “quite a lot” of confidence in highereducation. What sets this year’s results apart is that, for the first time, a majority of survey respondents expressed a lack of confidence in educational institutions.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
During our most recent K-12 webinar , we took a deep dive into the latest data and trends shaping the boarding school segment. In the same vein, recent Niche research points to increasing price sensitivity in both K-12 and highereducation.
Second, confidence in the value of highereducation continues its decade-long slide. As might be expected, these conversations centered on longstanding concerns around tuition and financial aid, but often expanded into conversations around supporting the holistic needs of students, especially working students.
Rising tuition costs (though as we know, this often differs from net price), fears of student debt and skepticism about ROI based on job prospects and starting salaries have led too many Americans to question the value of highereducation.
Last week the National Student Clearinghouse Research Center released their report, offering hope for the state of highereducation. However, experts insist that the numbers are ultimately encouraging as highereducation continues to recover from COVID-19. in just one year. Undergraduate enrollment is still down 5.8%
Second, confidence in the value of highereducation continues its decade-long slide. As might be expected, these conversations centered on longstanding concerns around tuition and financial aid, but often expanded into conversations around supporting the holistic needs of students, especially working students.
College Application Process The United States of America’s highereducation sector is subject to constant change and surfing these changes requires an optimistic mindset. Pro tip: Be a part of webinars and virtual college fests to build some connections with professors and admission officers. Ready then? Let’s go!
Average Undergrad Tuition In-state $3,152 Out-of-state $14,524 Average Graduate Tuition In-state $8,019 Out-of-state $22,108 Retention Rate 85% Admission Rate 33% Students Enrolled 9,184 Institution Type Public Percent Online Enrollment 98% Percentage of all students who are enrolled online.
Average Undergrad Tuition In-state $6,941 Out-of-state $19,707 Average Graduate Tuition In-state $4,767 Out-of-state $11,824 ROI Score ROI Value Score: Medium We’ve reviewed hundreds of schools to find the ones that give you the best bang for your buck.
We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.
Amy Dworsky, a researcher at Chapin Hall at the University of Chicago, said during a webinar hosted by the National Research Collaborative for Foster Alumni and HigherEducation that in a sample size of nearly 5,500 SEFC in Illinois, 86% of those who went to college initially enrolled in community college.
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