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Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that?
Highereducation is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in highereducation 1.
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for highereducation demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results?
How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in highereducation. However, like many small colleges around the country, it struggled in an increasingly difficult highereducation environment.
Artificial intelligence (AI) has made a buzz throughout highereducation in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for highereducation are transformational.
5 use cases for generative AI in highereducation from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.
In recent years, the landscape of highereducation has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!
Sorting through highereducation options can be like choosing from diverse menu offerings at a great restaurant. You can order fish or steak. What about chicken or shellfish? The salads look great. In the mood for pasta? And look at the choices within each food group. You have options—and each would be a fine meal.
To keep up with these demands, highereducation has become essential for career advancement in nursing. If you are considering taking your nursing career to the next level, understanding the benefits of highereducation is the first step.
However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Pursuing highereducation equips teachers with advanced skills, fresh perspectives, and deeper knowledge, enabling them to meet the evolving needs of their students and communities.
They include institutions that exist to push the boundaries Among small, rural liberal arts colleges is a subset of schools founded at different times and for different reasons to challenge the status quo in highereducation and to turbocharge the notion of education as an engine of social good.
Reading Time: 10 minutes In the dynamic landscape of highereducation, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Example: John Cabot University has a robust student ambassador program. What Is A Student Ambassador Program?
This last half decade has delivered unprecedented disruption for university leaders. As we move through 2025 and look at the landscape beyond, it’s clear that adaptability, resilience, and innovative thinking are crucial for successful university management. Woefully few universities do.
The Maryland Department of Public Safety and Correctional Services and the University System of Maryland (USM) signed an agreement in April that will allow incarcerated individuals at all state correctional institutions to have access to a college education. Tuition costs will be covered in full by Pell Grants.
As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Let’s face it, the world of online highereducation is a whirlwind. University marketers and recruiters are excited about the potential of AI to transform their work. The new study indicates that universities see that AI can make the student experience more personal and efficient.
The expectations of highereducation faculty and staff have changed. With this data, youll have a clear picture of your universitys workplace culture, helping you make meaningful improvements driven by faculty and staff input. Here are five reasons your institution should consider administering the updated CESS in 2024-2025.
The importance of swift technical support in highereducation cannot be overstated, as exemplified by several leading institutions. Penn State University’s IT Service Desk stands out with its comprehensive 24/7 technology support model. For example, Thompson Rivers University has implemented a 24/7 chatbot support system.
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a highereducational institution, who has a GPA of 3.0 State University. Learn more here.
Saudi Arabia can be a compelling study-abroad option for international students as highereducation initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
Example: Here, John Cabot University in Rome showcases its unique location and stunning campus in a virtual tour. Source: John Cabot University However, pay attention to the importance of high-quality production. Example: This student takeover by Oxford University showcases a unique aspect of the school’s culture – formals!
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. In 2025, brochures and campus visits alone are no longer enough.
Tufts University has earned its reputation as a Hidden Ivy. Whether through academic strength, civic-minded values, or global reach, its rising profilereflected in over 34,000 applicants for the Class of 2028shows just how far the Tufts University ranking has come. How Does Tufts University Rank Nationally and Globally?
Despite popular belief—and contrary to what a certain statue might suggest—John Harvard did not found Harvard University. This inheritance and his dedication to highereducation led him to make a substantial donation to the newly established college in Cambridge, Massachusetts. When was Harvard founded?
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students.
Source: University of Waterloo Example : On its website, the University of Waterloo has a dedicated page for members of its community who are interested in its student ambassador program. Source: University of Oxford | TikTok Example: Take a look at the comments on this TikTok video.
If the University of Virginia (UVA) is on your radar, youve probably seen its rankings and wondered what they mean. In this blog, well break down the University of Virginias 2025 rankings and what they mean for you. How Does the University of Virginia Rank Nationally and Globally? How much does the University of Virginia cost?
The University of Texas at Austin (UT Austin) received a record-breaking surge in applications for the Fall 2025 term. For Texass flagship public university, applications from in-state residents increased by 12%, while out-of-state applications soared by 48%. Applications for freshman admission increased 24.3%
The third session of the workshop, Mindfulness for Leaders, presented by Theresa Ricke-Kiely from the University of St. It will also prepare you to soak up all of the excellent highereducation knowledge that will be shared during the RNL National Conference. This workshop will support your efforts in these areas!
Here, King’s University College gets it right. Source: King’s University College | Instagram 3. Example: Here, the University of Guelph posts an incredibly moving story in observance of World Mental Health Day. Source: University of Guelph | Instagram 4. Source: University of Western Ontario | Instagram 9.
Source: University of Waterloo Example : On its website, the University of Waterloo has a dedicated page for members of its community who are interested in its student ambassador program. Source: University of Oxford | TikTok Example: Take a look at the comments on this TikTok video.
In the pursuit of knowledge, students enrolled in highereducation often find their educational path intersects with the pressures of performance. Yet this interplay, which requires support and affects persistence and graduation rates, is often overlooked by college and university administration.
The University of Louisville – Get the Whole Community Involved The University of Louisville made a great holiday video this year. Source: University of Vermont | YouTube Trent University – Remember to Infuse Some Holiday Magic! Here, the University of Toronto acknowledges this stress and provides a solution!
Why Consider Belgium for HigherEducation? World-Class Universities Belgium is home to several globally ranked universities offering diverse programs in English across disciplines such as engineering, business, and the arts.
Germany is one of the world’s top study destinations for international students and definitely a highereducation paradise. In Germany, you will find countless prestigious and top-ranked universities, hundreds of specialized study programs to choose from, degrees that are valued globally, and affordable studies.
There are some great options if you’re looking for cheap universities in Canada that won’t drain your wallet. Unlike some countries where highereducation comes at no cost, college in Canada is not free. Let’s get into what it really costs to study in Canada and which cheap universities give you the most bang for your buck.
If you’re considering applying to Tulane University , one of the first things you might wonder is how it ranks compared to other schools. Rankings can give you an idea of a universitys academic reputation, research strength, and overall value, but they dont tell the whole story. Tulane ranks in the 401-500 range worldwide.
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of highereducation. The modern student’s dilemma Picture this: Seven out of ten high school students find navigating the college application process challenging. These aren’t just statistics.
Source: RMIT University | WeChat Example: WeChat Groups allow you to address up to 40 prospects at once, making them a valuable tool for sharing important news and updates, as RMIT University does here. Its universal appeal and ease of use make it ideal for communicating with students from diverse backgrounds.
The University of California, Santa Barbara (UCSB) is a public research university located on the coast of Southern California. UCSB is part of the 10-campus University of California system and is widely recognized as one of the top public universities in the United States.
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