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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education 105
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“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it

EAB

Factors Contributing to Move-In Melt Based on our last year’s data, we saw move-in melt primarily happening in two student groups: international students and students without financial aid packages where the enrollment team believes they may be eligible for need-based aid.

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Niche Class of 2024 Fall Survey

Niche

Watch the webinar discussion of the results This year’s college search process was evidence of the diminishing effects of the pandemic. School counselors, while very helpful in researching and discovering new colleges, were much less influential in where students are ultimately applying.