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The Real Playbook for International Student Recruitment in 2025

Niche

International student recruitment isn’t what it used to be. But they’re not just walking dollar signs international students support over 300,000 jobs and bring global perspectives and cultural diversity to campus. For tuition-dependent institutions, international enrollment is mission-critical.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

This type of content, which can include quizzes, polls, interactive infographics, and videos, offers a more dynamic and engaging experience, often leading to higher user involvement and better retention of the information presented. This constant availability is particularly beneficial for international students in different time zones.

Retention 108
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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For instance, a landing page for international students could feature visa information, housing options, and success stories from other international students. If a prospective student frequently visits pages about a specific program, send them personalized invitations to webinars or virtual tours related to that program.

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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

For instance, if a social media ad targeting international students outperforms others, you can reallocate funds to expand that campaign. Encourage your team to participate in workshops, webinars, and courses to enhance their skills and bring fresh insights to your campaigns. Finally, invest in ongoing education and training.

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2023 Niche Spring Survey of Juniors

Niche

With the upcoming Supreme Court decision around using race in admissions looming this summer it’s important for colleges to proactively find ways to maintain their gains through incentives for low-income and first-generation students, among whom underrepresented minorities are overrepresented. Want to keep updated about the blog?