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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

This blog, inspired by insights from the webinar Staying Ahead in 2025: Top Education Marketing Strategies for Success , explores the key trends and actionable strategies to help educational institutions thrive in this dynamic environment. Amidst many competitors, you must stay fresh in the minds of your prospective students.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

Example: Some schools, like North American Trades Schools, have started offering virtual tours to help out-of-province and international students understand their facilities. Create Interactive Videos and Webinars Over the past year, video content has become integral to any inbound marketing strategy.

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Navigating the U.S. College Application Process as an International Student in 2024

Great College Advice

Pro tip: Be a part of webinars and virtual college fests to build some connections with professors and admission officers. Solution: To steer away from these, use social media groups and online forums where students share their experiences inside their university and Orlando student housing. The post Navigating the U.S.

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Is personalized communication the key to increasing yield?

Niche

Even without video, you can use texting to keep students engaged throughout the admissions cycle. Further, engage international students with WhatsApp automation, which includes automated campaigns and one-on-one conversations triggered by your CRM/SIS. Show you care, and theyll show it back. Ready to learn more?

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For instance, a landing page for international students could feature visa information, housing options, and success stories from other international students. If a prospective student frequently visits pages about a specific program, send them personalized invitations to webinars or virtual tours related to that program.

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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

For instance, if a social media ad targeting international students outperforms others, you can reallocate funds to expand that campaign. Encourage your team to participate in workshops, webinars, and courses to enhance their skills and bring fresh insights to your campaigns. Finally, invest in ongoing education and training.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

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