This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This blog, inspired by insights from the webinar Staying Ahead in 2025: Top Education Marketing Strategies for Success , explores the key trends and actionable strategies to help educational institutions thrive in this dynamic environment. Amidst many competitors, you must stay fresh in the minds of your prospective students.
Example: Some schools, like North American Trades Schools, have started offering virtual tours to help out-of-province and internationalstudents understand their facilities. Create Interactive Videos and Webinars Over the past year, video content has become integral to any inbound marketing strategy.
Pro tip: Be a part of webinars and virtual college fests to build some connections with professors and admission officers. Solution: To steer away from these, use social media groups and online forums where students share their experiences inside their university and Orlando student housing. The post Navigating the U.S.
Even without video, you can use texting to keep students engaged throughout the admissions cycle. Further, engage internationalstudents with WhatsApp automation, which includes automated campaigns and one-on-one conversations triggered by your CRM/SIS. Show you care, and theyll show it back. Ready to learn more?
For instance, a landing page for internationalstudents could feature visa information, housing options, and success stories from other internationalstudents. If a prospective student frequently visits pages about a specific program, send them personalized invitations to webinars or virtual tours related to that program.
For instance, if a social media ad targeting internationalstudents outperforms others, you can reallocate funds to expand that campaign. Encourage your team to participate in workshops, webinars, and courses to enhance their skills and bring fresh insights to your campaigns. Finally, invest in ongoing education and training.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
They’re very mindful of how they live and how they make their decisions,” Scott Cross pointed out in our recent webinar. Incorporating SEO into social media posts and utilizing specific hashtags can extend reach and visibility, particularly for targeting internationalstudents.
Political involvement in education is affecting where students consider enrolling. Students from the South and Northeast were least likely to say that state politics were influencing their interests. 53% of internationalstudents said that their interest, or lack thereof, in attending a college was being influenced by politics.
In this webinar, guest experts unpack the five new realities institutions face in a post-COVID world. Watch the webinar now to see how your institution can combat these challenges and become students’ top choice. Watch the webinar. What the mental health crisis means for student success leaders. December 20, 2022.
In addition, many hybrid and remote modality healthcare programs flooded the market during the pandemic, creating more options for students to choose from, but enrollments among healthcare programs have plateaued. And while internationalstudents continue to apply in large numbers, qualified domestic students remain challenging to find.
EAB and its project partners introduced the reverse admissions model in October 2021 through two programs called Greenlight Match (enabling institutions to reach first-generation, low income, and historically underserved students in the US) and Global Match (enabling institutions to reach diverse internationalstudents from over 90 countries).
Catalyzed by the sudden rush online, many institutions have become more focused on the growth of their online programs post-COVID, but many of these programs can’t accommodate internationalstudents due to residency requirements. Ready to find out more?
. * Testing – UW moved to a test optional (almost test-blind) admission process earlier in the pandemic, but the language on the website has been confusing to students , leading many students to think that they should go out and take tests in order to be competitive for admission. Yes, that is 0.4%.)
Factors Contributing to Move-In Melt Based on our last year’s data, we saw move-in melt primarily happening in two student groups: internationalstudents and students without financial aid packages where the enrollment team believes they may be eligible for need-based aid.
Navigating the Results Meet David Summary of Results The Inquiry Form Experience The Experience of Receiving Information Opportunities for Improving Engagement Interactive Results Register for the 8/3 webinar discussing the results Meet David, Our Junior Secret Shopper I want to introduce you to David.
Watch the webinar discussion of the results This year’s college search process was evidence of the diminishing effects of the pandemic. School counselors, while very helpful in researching and discovering new colleges, were much less influential in where students are ultimately applying.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content