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How Do Online Student Expectations Diverge and Converge Across Generations?

Ruffaloni

Today, all but 24 percent of online students are within this new demographic. We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. These factors make the development of target personas for each online program critical.

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Preparing to Succeed With Your Annual Marketing Plan

Ruffaloni

She has helped large and small, public and private, and perhaps most importantly centralized and decentralized graduate and/or online operations create both a plan and a process that lives on years after her work is done. You can also watch the webinar to gain access to the institutional readiness self-assessment.

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New Online Student Data Points to 5 Interconnected Strategies for Online Growth

Ruffaloni

RNL will soon release its second national study of the preferences and expectations of online students. What did we learn from our 1,500 prospective and current online students? Successful online programs are built on a careful balancing of student needs and academic priorities.

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Meeting 3 Key Student Expectations Through Exceptional Instructional Design for Online Courses

Ruffaloni

Are your online courses optimized for the way students learn? Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. How does your course quality measure up?

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Optimizing Your Campus CRM: How to Get the Most Out of a Misunderstood Tool

Ruffaloni

Dani Rollins works with a wide range of RNL clients including traditional undergraduate institutions, graduate schools, and online programs after a career in enrollment leadership at Reed College, Northern Illinois University, and the University of Arizona. Watch this insightful webinar.

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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Our 2022 research among online program marketers indicates even higher proportions of leads coming from these two sources. In the webinar we reviewed statistics about the huge potential for SEO to drive enrollment and why it should be at the core of your growth strategy. We are also here to help you.

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Achieving Success Without an OPM

Ruffaloni

The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in online programs. leads, marketing materials/creative, online web presence for the online programs, revenue, etc.)