article thumbnail

Setting Expectations: Understanding Digital Marketing Strategy and Costs to Effectively Budget for Growth

Ruffaloni

The importance of setting realistic expectations Success in higher education landscape, particularly when managing a large portfolio, is driven by a disciplined, metrics-oriented approach. Since we made this change, applications, and enrollments have consistently increased each academic period.

article thumbnail

Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

On its Instagram page dedicated to its Office of Diversity and Inclusion, Syracuse University provides updates on how it fosters acceptance and respect in meaningful, action-oriented ways. Highlight your mental health resources, career placement rates, and green initiatives.

Education 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Email Marketing for Parent and Community Engagement

HEM (Higher Education Marketing)

Whether it’s asking parents to RSVP for an event, complete a survey, or check out the school’s latest blog post, the CTA should be easily identifiable and action-oriented. If parents aren’t clicking on your CTA, try adjusting its placement or wording. Use these insights to understand what types of content resonate most with parents.

article thumbnail

Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy

HEM (Higher Education Marketing)

Choose the Best Placement and Schedule. Put simply, ad placement is the advertising space offered by websites and social networks for displaying your ads. Schools using Google Ads can choose their own placements and run ads where prospects are most likely to spend their time.

article thumbnail

Law School Optional Essays

Anna Ivey Consulting

You might dredge up a few things to say about their "prestigious faculty," "excellent reputation," or "national placement," but that's not interesting either, because you could probably say that about any of their peer schools. Diversity in this context doesn’t just mean things like ethnicity, sexual orientation, etc.

article thumbnail

End of Year Checklist for Seniors

Humbach Education Consulting

. · Schedule placement tests. Many colleges require you to take Math and/or other placement tests. If you have questions about placement test requirements, contact the college. Schedule new student orientation. Is your new student orientation in the summer? Is your new student orientation in the summer?

article thumbnail

You Got Into College. Now What?

Revolution Tutors

Sign Up for Orientation Orientation is a really fun week— you’ll start to get comfortable with your school and meet some fellow students! Additionally, some schools have really cool pre-orientation programs. Take Placement Tests “Ugh, I have to take tests while on summer vacation?!”