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6 Tips: SEO Best Practices for Optimizing Your Program Pages

Ruffaloni

Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.

Programs 130
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The Best Summer Programs for High School Students

Top Tier Admissions

For many students, the answer is summer programs or research mentorship. SUMMER PROGRAMS: MAKE YOUR MARK Still not sure that you want to take a break from your beach vacation to analyze dystopian literature or run biochemistry experiments? Writing Mentorship Program Begin your journey toward stronger, high-impact writing!

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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Students are looking for reasons to consider your institution, such as program variety, campus culture, or career outcomes. At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. For families, financial feasibility and safety often rank high as priorities.

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Preparing to Succeed With Your Annual Marketing Plan

Ruffaloni

Reena recently participated in a webinar— Prepare to Succeed —focused on how to begin and then how to get the most out of an annual marketing and recruitment plan. You can also watch the webinar to gain access to the institutional readiness self-assessment. Another critical element is that goal setting needs to be at the program level.

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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

Education marketing promotes educational institutions, programs, and services to prospective students, their families, and other stakeholders. Students value authenticity and transparency, seeking honest communication about program costs, outcomes, and career prospects. What is education marketing? What comes next?

Education 105
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How Should You (and Shouldn’t You) Use Market Data in Program Selection

Ruffaloni

It seems to me that there may be as many ways to use market data to support a new program concepts as there are institutions (or even programs). However, this means you are making decisions affecting tens of thousands of dollars of program development on the feedback of a couple dozen people (however well informed they may be).

Programs 147
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The New Reality of College Planning:  Why Personalization Matters More Than Ever

Ruffaloni

The research shows a clear hierarchy: Financial aid and scholarships (63%) Athletic programs (47%) if they are interested in playing sports at the college level Academic programs (43%) Career placement (38%) But getting students interested is only half the battle. Our study reveals a fascinating pattern of why initial interest fades.