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Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.
For many students, the answer is summer programs or research mentorship. SUMMER PROGRAMS: MAKE YOUR MARK Still not sure that you want to take a break from your beach vacation to analyze dystopian literature or run biochemistry experiments? Writing Mentorship Program Begin your journey toward stronger, high-impact writing!
Students are looking for reasons to consider your institution, such as program variety, campus culture, or career outcomes. At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. For families, financial feasibility and safety often rank high as priorities.
Reena recently participated in a webinar— Prepare to Succeed —focused on how to begin and then how to get the most out of an annual marketing and recruitment plan. You can also watch the webinar to gain access to the institutional readiness self-assessment. Another critical element is that goal setting needs to be at the program level.
Education marketing promotes educational institutions, programs, and services to prospective students, their families, and other stakeholders. Students value authenticity and transparency, seeking honest communication about program costs, outcomes, and career prospects. What is education marketing? What comes next?
It seems to me that there may be as many ways to use market data to support a new program concepts as there are institutions (or even programs). However, this means you are making decisions affecting tens of thousands of dollars of program development on the feedback of a couple dozen people (however well informed they may be).
The research shows a clear hierarchy: Financial aid and scholarships (63%) Athletic programs (47%) if they are interested in playing sports at the college level Academic programs (43%) Career placement (38%) But getting students interested is only half the battle. Our study reveals a fascinating pattern of why initial interest fades.
While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. When you meet students’ expectations, their satisfaction increases, and they are more likely to persist in their programs. Student expectations are key for online enrollment.
Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. Watch our webinar on graduate and online enrollment Watch our webinar Optimizing Your Success: Communications, Engagement, and Nurturing Capabilities that Drive Enrollment Success.
Over the years, I have written many blog posts and conducted several webinars and conference workshops on effective retention strategies. Through transition grade-level meetings, events, webinars, and step-up days, you can reinforce the value of their continued enrollment.
Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. Reach out to new parents to introduce yourself and discuss your class/program. Through my School Survey Solutions Program , I regularly conduct new parent surveys for schools. Answer questions and provide support.
Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. 2—Conduct an Annual Survey Program – I typically recommend that the school’s leadership team should include five key surveys in its annual plan: New Parent Survey (August/September).
With all the disruption in the higher education market today and how today’s students search for programs, it’s even more important that your digital presence is firing on all cylinders and at every stage of the funnel. Do you have a Yellow Ribbon Program?). But we know that’s not the case.
We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.
Dani Rollins works with a wide range of RNL clients including traditional undergraduate institutions, graduate schools, and online programs after a career in enrollment leadership at Reed College, Northern Illinois University, and the University of Arizona. Watch this insightful webinar.
Get all the insights at our study release webinar on May 1 , as RNL experts explore how the data can inform policies, practices, and priorities to ensure they align with student expectations. Successful online programs are built on a careful balancing of student needs and academic priorities.
Even in automated emails, include elements that can be customized – such as the parent and child’s name, the program of interest, or a reference to a recent interaction. This approach shows attentiveness and fosters a personal connection. You should avoid the extreme of emailing every other day to only once a month.
I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies. Through transition grade level meetings, events, webinars, and step-up days, you can reinforce the value of their continued enrollment. Your focus should be on Facebook, Instagram, and YouTube.
Clinical psychology graduate programs train and position their graduates to excel in academic positions, clinical and lab-based research roles, and as clinical and mental health providers. These programs are typically 2-3 years plus added time for licensure. Even beyond the more commonly known M.D.
Writing Mentorship Program Begin your journey toward stronger, high-impact writing! Stay tuned for our April webinar with Robert Nasson, Editor of The Concord Review , the only quarterly journal in the world to publish the academic research papers of secondary students!
Watch the webinar RNL’s webinar “ The Moving Target: Successful Strategies in Marketing to Online Students ” generated some of the best questions in recent memory ( you can watch it now ). Q: Are institutions experiencing new challenges with digital marketing for graduate programs?
Our 2022 research among online program marketers indicates even higher proportions of leads coming from these two sources. Additional RNL research indicates that almost 60 percent of traditional undergraduate students use search engines to start their program search. We are also here to help you.
For instance, one of the requirements for application for the HBS MBA program is a resume. However, aside from bachelors degrees, the school has other academic offerings that cater to its students’ many interests as well: General Education Program. Special academic programs.
Because in study after study we have learned that no method is used more by prospective graduate and online students to find their program. With this in mind, we held our Driving Organic Growth webinar to focus on the latest strategies to get the most out of your SEO. Explore more in our webinar.
They can showcase campus life and academic programs through short videos, student testimonials, and campus photos as part of efforts to show glimpses of the day-to-day experience for students. This information may range from details on specific programs and campus events to admission requirements and tuition fees.
And we mustn’t forget the programs themselves – programs must align with student expectations or the student will go elsewhere to find what they are looking for. These students want flexible programs—often online, sometimes hybrid—that are offered in accelerated formats, and much more.
How do you ensure the success of new program launches? RNL and Pratt have been working together for more than five years, and in that time seven new programs have been launched. She said, “These programs may all be in the engineering world, but every one of them has required a complete re-think of what will work. “The
We ask them to come to our spaces, on our schedule so we can talk at them about how amazing we are before asking them to come back again for program-specific events, interviews and shadow days. Solicit feedback from families after every tour, webinar or showcase. Its time to flip the script. Its just time to rethink them.
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. The pressure is on for graduate programs. We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs.
A comprehensive and nuanced understanding of the demographic trends impacting your college or university will allow you to communicate clearly with your constituents, develop relevant programs to serve your student population, and create strategies that will position you for success into the future.
MorraLee Keller, senior director of strategic programming at the National College Attainment Network, said during a Wednesday webinar co-hosted by the Presidents’ Alliance that this issue doesn’t affect all parents without a social security number. However, it does seem to affect the majority of these parents, she said.
While forcing a student to network, make connections and hustle to get the top internship experience develops “real world” experience, wouldn’t it be nice if your college’s sport management program already had established partnerships? A recent partnership between the University of Akron and the Cleveland Browns (info below!)
This review includes students at four-year private and public institution, two-year community colleges, along with students in graduate programs and online learners. 89% 81% My program advisor is accessible by telephone and email. 89% 81% My program advisor is accessible by telephone and email.
As weve mentioned before in TTA webinars and blogs , middle school often feels like a nebulous time- too early to talk about college, but too old to engage solely in playtime. If your child has aged out of your local camps, look for summer programs at colleges or try new hobbies. Beyond that, dig into your local community.
Your graduates are living proof of your programs effectiveness. For schools, this network fosters goodwill and credibility, proving that your programs produce graduates who thrive in competitive industries. An alumni network is one of the most valuable assets a school can cultivate.
Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every institution is known for certain academic programs where you’re ranked fairly highly in the country. I mean hundreds of students.
We followed this with the debut of the Online Program Marketing and Recruitment Practices report in October, which profiled the strategies, tactics, and operations of more than 100 schools with online programs. Here’s what they said: 1. Average Marketing Spend is High. Good Copy Gets Results.
Infographics Whether you create still or interactive infographics , these cool can vividly showcase your school’s programs, highlight notable achievements, or tell inspiring stories of alumni success. Create Interactive Videos and Webinars Over the past year, video content has become integral to any inbound marketing strategy.
Over the past two decades, Top Tier Admissions has helped hundreds of students achieve their college dreams through our intensive 4-day program. August 2-5, 2024 for current juniors and August 7-10, 2025 for current sophomores) Check out our Personal Boot Camp ; same program, same deliverables but one-on-one and three days of your choosing!
I recently hosted Top Tier Admissions’ “Ask Me Anything” webinar, where we dove deep into the importance of having a solid early admissions strategy and all the perks that come with it. Application Review Program Do you have a compelling and strategic application package that will rise above the rest?
For example, a student interested in engineering should receive content highlighting your institution’s engineering programs, faculty achievements, and relevant campus events. Program-Specific Videos: Develop videos on specific academic programs, detailing the curriculum, career opportunities, and unique features.
Certifications and Specialized Programs : For those not ready for a full degree, certifications in areas like TESOL (Teaching English to Speakers of Other Languages) or special education provide valuable skills without the commitment of a graduate program. It would be wise to explore flexible programs that accommodate your schedule.
MAGIC IN SEPTEMBER” As you prepare for the school year ahead, keep in mind that our private counseling program fills up quickly every fall, our most popular enrollment time. FREE TOP TIER ADMISSIONS WEBINAR TONIGHT For most students, writing the Personal Statement is the first major application task they’ll undertake.
A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school. In a general case, your target prospect will likely turn to the internet to discover information about your school or topics related to your program offerings.
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