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How Should You (and Shouldn’t You) Use Market Data in Program Selection

Ruffaloni

It seems to me that there may be as many ways to use market data to support a new program concepts as there are institutions (or even programs). However, this means you are making decisions affecting tens of thousands of dollars of program development on the feedback of a couple dozen people (however well informed they may be).

Programs 147
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Preparing to Succeed With Your Annual Marketing Plan

Ruffaloni

Reena recently participated in a webinar— Prepare to Succeed —focused on how to begin and then how to get the most out of an annual marketing and recruitment plan. You can also watch the webinar to gain access to the institutional readiness self-assessment. Another critical element is that goal setting needs to be at the program level.

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How Do Online Student Expectations Diverge and Converge Across Generations?

Ruffaloni

We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.

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New Online Student Data Points to 5 Interconnected Strategies for Online Growth

Ruffaloni

Get all the insights at our study release webinar on May 1 , as RNL experts explore how the data can inform policies, practices, and priorities to ensure they align with student expectations. Successful online programs are built on a careful balancing of student needs and academic priorities.

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Meeting 3 Key Student Expectations Through Exceptional Instructional Design for Online Courses

Ruffaloni

While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. When you meet students’ expectations, their satisfaction increases, and they are more likely to persist in their programs. Student expectations are key for online enrollment.

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8 Effective Retention Strategies for your School

Enrollment Catalyst

Over the years, I have written many blog posts and conducted several webinars and conference workshops on effective retention strategies. Through transition grade-level meetings, events, webinars, and step-up days, you can reinforce the value of their continued enrollment.

Retention 206
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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Our 2022 research among online program marketers indicates even higher proportions of leads coming from these two sources. Additional RNL research indicates that almost 60 percent of traditional undergraduate students use search engines to start their program search. We are also here to help you.