March, 2025

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17 Questions You’re Forgetting to Ask Prospective Colleges

Grown & Flown

When we begin our search for the right college we consider all the obvious things: big, small, private, public, urban, rural, a preponderance of Greek life or very little, great food options or mediocre ones? Sometimes when it comes to choosing a school, we feel like well know the right place when we see it and we let our emotions take over. But given the enormity of the investment, there are things that we should focus on that we sometimes gloss over.

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No Magic Wand: The Key to Enrollment Marketing Success

Enrollment Catalyst

Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Whether launching a new ad campaign, redesigning the website, or hosting a special event, its tempting to believe that one initiative alone can drive sustained success. But the truth is, there is no magic wand.

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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies. The latest data from RNL’s 2025 Marketing and Recruitment Practices For Undergraduate Students report reveals fascinating shifts in how different institutions connect with prospective students in this challenging landscape.

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Meet the Ivy League Mascots: History + Fun Facts

AdmissionSight

Ivy League schools are known for their academic excellence. However, before the term came to mean elite schools as it does today, it originally stemmed from their history in football and sports. And what better way to unite these communities and build excitement for sporting events than with Ivy League mascots? Mascots interact with the crowd and serve as focal points for cheering on athletes.

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Enrollment Management, Space and Weddings

UGA Undergraduate Admissions Q & A

This has been the year of weddings for me. My son got married in November down in Florida, and we will be attending four weddings in the next 3 months. I even had to go buy an additional suit so I would not be seen wearing the same outfit four times. One key for any wedding is planning things down to the smallest detail. My son’s wedding was a small one down in the Florida panhandle, and we rented a house to fit everyone invited to the wedding.

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Key Relationships That Can Make or Break Your College Application

Top Tier Admissions

When planning for the college application process, we often focus on the parts of the application you create: your essays, your extracurricular activities, your award-winning projects, etc. The reality, though, is that your complete college applications will also include the writing, insights, and feedback of many other people: your teachers, your high school counselor, your college interviewer, and perhaps even the regional admissions officer at your target school.

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Is Your College Student Stressed Out? 20 Things They Can Do

Grown & Flown

Last school year, I polled a small group of college students about what made them feel the most stressed in college. Mostly juniors, their answers varied but were all explicitly related to insufficient time to do everything required. Why did these students not elaborate with reports of disparaging feelings of overwhelm, doom, or stress? Did they know what stress looked like on themselves?

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Navigating Turbulent Waters: Leading Your Institution in Times of Disruption and Uncertainty

Ruffaloni

This last half decade has delivered unprecedented disruption for university leaders. The pandemic, economic uncertainty, greater need among students and families, and sweeping governmental changes have buffeted campuses of every size, type and mission. As we move through 2025 and look at the landscape beyond, it’s clear that adaptability, resilience, and innovative thinking are crucial for successful university management.

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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Why is that? High dropout rates can impact institutional reputation, funding, and overall student satisfaction.

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2025 Best Colleges for Pre-Med

College Transitions

Students aspiring to become physicians know that the path to medical school begins long before they don a white coat. A strong undergraduate foundation is critical for success. Pre-med students typically major in biology, chemistry, neuroscience, or related fields, and take rigorous coursework in subjects like organic chemistry, physics, and biochemistry.

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Top Art Schools

Top Tier Admissions

Art is inherently subjective, and this fluidity of interpretation can make selecting top art colleges challenging for students! If you want to pursue a studio art major, then digging deeply into your individual priorities and college research are going to be necessary to find the right fit. Ask yourself: Do you want to be in a major urban environment with a thriving art scene?

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10 Things Current College Students Want First Year Students to Know

Grown & Flown

As an educational consultant, I work with many high school seniors. Every year, I ask my former clients for advice to give my graduating high school seniors. I ask them to think about what would be helpful to know about college now that they have completed their first year. Hindsight is 20/20. Therefore, they had lots to say. Best advice from current college students to first years, including #2, Meet people.

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Princeton Supplemental Essays 2024-2025: Writing Tips + Examples

AdmissionSight

Princeton University is one of the most selective schools in the country, with an acceptance rate of only 4.6%. So how do you even hope to compete with other highly qualified applicants? Princeton requires six supplemental essays, and each of them is a chance to show the admissions team a different side of you that can prove why youre a good fit for the community.

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The College Planning Personality Test You Didn’t Know You Needed

Ruffaloni

How different students navigate college planning Let’s talk about how students really tackle college planning. Forget the stereotypes about Gen Z being glued to their phones or allergic to human interaction. Our latest research reveals something more interesting: there isn’t just one type of college searcher anymore. In our recent research with TeenVoice we identified four distinct personalities in how students approach their college planning, especially when it comes to using AI too

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2025 Freshman Admits

UGA Undergraduate Admissions Q & A

We plan to make the final wave of freshman decisions available today, March 14th, at 4 PM ET. For those of you who have been admitted to UGA, here is a post for you and a chance to comment. Please remember that this is not a blog where you should post statistics or throw fellow students under the bus. These types of comments will be deleted. Congratulations to all of the freshman who were admitted and we look forward to you becoming part of the Bulldog Nation.

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5 College Application Mistakes to Avoid

College Transitions

With the majority of college application deadlines just days away, its important to perform a thorough review of your applications to help avoid making obvious mistakes that can negatively impact your chances for admission. When youre done with that, do it again and then have a second and third set of eyes do the same.

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Why We Won’t Assign You a Passion Project

Top Tier Admissions

At Top Tier Admissions, we often get asked, Can you help me choose a passion project? or Whats the best capstone for my college applications? While we understand why students and parents want guidance in this area, we believe its important to clarify why we dont assign passion projects. WHY WE DONT ASSIGN A PASSION PROJECT 1. Your Passion Project Needs to Be Your Passion A true passion project isnt something thats assigned or dictated by someone else.

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Why I Was So Wrong About the Teen in 29B

Grown & Flown

As an anxious air traveler, I am frequently not the most serene person with whom to travel. Consequently, on a recent Sunday morning, traveling from Florida to New York with my husband and son, I was pleased by the ease of a process that is often so taxing. With few travelers about, flights on time, and virtually no lines, we sped through security exceptionally fast.

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UPenn Premed Track: What to Expect

AdmissionSight

The University of Pennsylvania (UPenn) premed is a track , not a major. You can be in a humanities, social sciences, or sciences program, but youll need to take prerequisite courses that medical schools ask for. Interested in going down the premed track at UPenn? Well talk about the requirements, extracurriculars, and resources you can expect at the school.

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Always On: How 24/7 Technical Support Drives Student Success and Retention

Ruffaloni

From speed-to-lead to 24/7 support: Meeting student needs in the digital age In our The Importance of Speed to Lead in Meeting Your Enrollment Goals, we highlighted how rapid, personalized responses to prospective students can significantly impact their perception of an institution’s quality and commitment. This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education.

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Do College Admissions Check for AI on Applications? · PrepScholar

PrepScholar

People are using artificial intelligence (AI) large language models, or LLMs, for everything from helping write emails to refining the lists of colleges t heyd like to apply to. However, using artificial intelligence to help you craft your college applications can cause problems. Colleges want to make sure theyre admitting students who can be successful on their campuses, so they use the application as a way to assess students skills and preparedness.

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​What Happens If You Get Waitlisted?

Ivy College Essay

What Happens If You Get Waitlisted? What happens if you get waitlisted? Ivy Day is almost here and receiving a waitlist notification from a college can be a disappointing and confusing experience. After dedicating so much time and effort to your application, finding yourself in limboneither accepted nor rejectedcan be disheartening. However, being waitlisted is not the end of the road; it indicates that the admissions committee found your application compelling but couldn’t offer immediat

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The Value of Attending a Liberal Arts College

Top Tier Admissions

When it comes to choosing a college, many students (and their families) prioritize the return on investment (ROI) and career outcomes that follow a four-year degree. For years, large research universities and specialized institutions have dominated the conversation around career-focused education. However, liberal arts collegesknown for their smaller size, broad-based curriculum, and emphasis on critical thinkingoffer unique and often overlooked advantages for ROI and career success.

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This Is Why You Should Let Teens Have Lots of Down Time

Grown & Flown

If you are a parent of a teenager, you know all too well the transition that happens; they go from running circles around you to sleeping until noon and napping throughout the day. Small tasks like taking out the garbage or wiping the counter after theyve destroyed the kitchen to make a sandwich feels like a huge undertaking and they arent afraid to complain about it.

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Yale Medical School Acceptance Rate: Admission Statistics

AdmissionSight

If you’re looking to apply to the Yale School of Medicine , you’re probably wondering about the acceptance rate, how hard it is to get in, and what it takes to stand out. Yale University has one of the most prestigious medical schools in the country, so its no surprise that the competition is stiff. Lets break down Yales medical school acceptance rate, requirements, and other important details that can help you understand your chances of getting in.

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Navigating Financial Aid Letters: Making Sense of College Offers

Georgia Tech Admissions Blog

This week we welcome Regional Director of Admission for the Mid-Atlantic, Kathleen Voss, to the blog. Welcome, Kathleen! When I started out in college admission, my director at the time encouraged me to learn as much as I could about financial aid. I worked for a small school, and we had to wear a lot of hats. Oftentimes, and especially during financial aid packaging season, I would switch gears and move down to the financial aid office to help them in meeting and speaking with students and fami

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The 5 Best Extracurriculars for College Applications • PrepScholar

PrepScholar

Extracurriculars are one of the most important parts of a college application. They help showcase your unique passions, talents, and your engagement with your community. But are some extracurriculars better than others? What are the best extracurriculars for college applications? In this article, were going to break down exactly what kinds of extracurriculars colleges are looking for so you can choose activities that make your application stand out.

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The Elks Scholarship Guide

College Essay Guy

So college in America is kinda pricey, yeah? As a prospective college student, youre probably always looking out for different ways to cover the high (and getting higher) costs of higher education. Unfortunately, because paying for college can be fairly confusing, a lot of students dont know about all the different forms of aid that are available and miss out on some major opportunities.

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USC Marshall Introduces Early Decision: What It Means for Applicants

Top Tier Admissions

The University of Southern Californias Marshall School of Business has announced an Early Decision (ED) option for first-year applicants to its undergraduate business and accounting programs. This two-year pilot program, launching in Fall 2025, offers students who are certain about attending USC Marshall an opportunity to secure admission earlier in the process.

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The Power of Alumni Networks: Featuring Graduate Success Stories in Your Marketing Strategy?

HEM (Higher Education Marketing)

Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. What many school administrators and marketers forget is that alumni, though they no longer attend a school, are invaluable to educational marketing strategy and an institutions overall growth.

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12 Winning Science Fair Projects for High School

AdmissionSight

Looking for last-minute winning science fair projects for high school? Youve come to the right place! There are so many projects you can do for a science fair under many categories, from chemistry to environmental science, so its understandably hard to settle on just one. In the article below, well list down several science fair projects divided into categories to give you an idea of the experiments you can consider doing.

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Beyond the Offer Letter: How to Build a Brand That Admitted Students Want to Join

Niche

What makes a good story that students will actually care about? How do you find these stories, choose the right channels to share them, and know if they’re working? Michelle Kowalsky Goodfellow, Associate Vice President of Enrollment Management at Western New England University , joined Niche to share her perspective on effective storytelling and how her institution is doing to help better connect with and influence today’s students.

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Should You Take the ACT With Science? · PrepScholar

PrepScholar

The ACT has undergone some big changes recently, and one of the biggest is that, for many students, the Science section is now optional. With that added flexibility comes a new question: should you take the ACT Science section? In this article, we go over who the Science section is actually optional for, what to expect from the Science section, the one key factor to think about when making your decision, and other considerations that can help you make the best choice.

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How to choose which college to attend: Key factors to consider

College Essay Guy

Choosing the right college to attend can feel pretty monumental, so it's completely normal to feel a bit overwhelmed. This post is inspired by a session called "Commitment Issues: Helping Your Student Decide On Their College Choice", (thats the video linked above) and aims to guide you through the key factors you should consider as you make this important decision.

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Grade Inflation and the Changing Landscape of College Admissions

Top Tier Admissions

In college admissions, the term “grade inflation” is frequently used. It refers to the trend of teachers awarding higher grades for the same level of work over time. As a result, grades become less meaningful, making it harder for colleges to determine what truly constitutes A-level work. THE RISE OF THE HIGH SCHOOL GPA Colleges can easily notice school-specific grade inflation by looking at the schools yearly college profile.

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Top 10 Best Summer Camp Marketing Strategies

HEM (Higher Education Marketing)

Reading Time: 11 minutes Marketing your summer camp successfully requires a well-rounded approach integrating digital strategies to maximize reach and engagement. With families and students searching online for the perfect summer experience, schools must stay ahead of the competition by adopting fresh, innovative methods. This blog explores ten of the best summer camp marketing strategies to ensure your program stands out.

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How to Study for AP Exams: Prep + Test Tips

AdmissionSight

Scoring well on Advanced Placement (AP) Exams can strengthen your college application, demonstrate your readiness for rigorous coursework, and even earn you college credit. But AP Exams takes a solid study plan, smart test-taking strategies, and the right resources to succeed. So, if you’re looking for how to study for AP Exams effectively, you’re in the right place.

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