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When we begin our search for the right college we consider all the obvious things: big, small, private, public, urban, rural, a preponderance of Greek life or very little, great food options or mediocre ones? Sometimes when it comes to choosing a school, we feel like well know the right place when we see it and we let our emotions take over. But given the enormity of the investment, there are things that we should focus on that we sometimes gloss over.
One of the unique advantages I have is working with schools across the country. And let me tell youIve seen it all. Schools pour time, effort, and money into admissions and marketing, yet I often see the same critical mistakes repeated over and over again. These missteps can cost you prospective families, waste your budget, and make your enrollment efforts far less effective than they should be.
As I sit by my cozy fireplace staring into my snowy backyard, it is hard to imagine it is time for summer planning. I want to thank my colleague Meg Joyce for writing this super informative blog, Should I Do A Summer Program? Every year at Admissions Village, we notice a new crop of summer programs aimed at high school students. Held for the most part on college campuses throughout the country (including some abroad), programs are proliferating and filling up more quickly than ever as awareness
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies. The latest data from RNL’s 2025 Marketing and Recruitment Practices For Undergraduate Students report reveals fascinating shifts in how different institutions connect with prospective students in this challenging landscape.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring.
The purpose of this detailed listing of North Carolina scholarships for college is to help you plan your scholarship search throughout the year. Please find information below about scholarships specifically for North Carolina students. Some of the deadlines may be from prior years. Scholarship deadlines are cyclical, so even if a deadline has passed, the website will likely be updated for the current school year.
In todays competitive college admissions landscape, students must do more than present impressive resumes and polished essaysthey must showcase self-awareness, intellectual depth, and an authentic sense of purpose. At Top Tier Admissions, we believe that cultivating these qualities begins with developing a students metacognition: the ability to think about ones own thinking.
The University of Southern California will release its Early Action decisions via students USC applicant portal s on Friday, January 17. USC received nearly 42,000 applications for Early Action, which is about 2% m ore than received last year. Of those 42,000, only approximately3,500 will be offered admission Early Action. All other applicants will be invited to defer to Regular Decision.
The University of Southern California will release its Early Action decisions via students USC applicant portal s on Friday, January 17. USC received nearly 42,000 applications for Early Action, which is about 2% m ore than received last year. Of those 42,000, only approximately3,500 will be offered admission Early Action. All other applicants will be invited to defer to Regular Decision.
This has been the year of weddings for me. My son got married in November down in Florida, and we will be attending four weddings in the next 3 months. I even had to go buy an additional suit so I would not be seen wearing the same outfit four times. One key for any wedding is planning things down to the smallest detail. My son’s wedding was a small one down in the Florida panhandle, and we rented a house to fit everyone invited to the wedding.
Ivy League schools are known for their academic excellence. However, before the term came to mean elite schools as it does today, it originally stemmed from their history in football and sports. And what better way to unite these communities and build excitement for sporting events than with Ivy League mascots? Mascots interact with the crowd and serve as focal points for cheering on athletes.
Tourists waiting in line for their Instagram poses at East Balis Lempuyang Temple Note and PSA: I do not assist with the UT Waitlist academic update essay or Letter of Continued Interest at other universities for non-clients. Do not pay anyone to assist you with these essays - unscrupulous services prey on peoples grief. Im understandably receiving many questions about UT-Austins new opt-in waitlist for Fall 2025 first-time freshmen applicants.
What should you do if your students first semester did not go as planned? First, dont panic. Many students struggle and then use those struggles to flourish. But it is time to have some serious conversations and develop a better game plan for the second semester. Start by level setting the expectations. When first-year college students struggle, they tend to get into a mindset that everybody is thriving except them.
Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Whether launching a new ad campaign, redesigning the website, or hosting a special event, its tempting to believe that one initiative alone can drive sustained success. But the truth is, there is no magic wand.
Students aspiring to become physicians know that the path to medical school begins long before they don a white coat. A strong undergraduate foundation is critical for success. Pre-med students typically major in biology, chemistry, neuroscience, or related fields, and take rigorous coursework in subjects like organic chemistry, physics, and biochemistry.
This last half decade has delivered unprecedented disruption for university leaders. The pandemic, economic uncertainty, greater need among students and families, and sweeping governmental changes have buffeted campuses of every size, type and mission. As we move through 2025 and look at the landscape beyond, it’s clear that adaptability, resilience, and innovative thinking are crucial for successful university management.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Nothing speaks louder to prospective students than real experiences shared by current students. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). These strategies harness the voices of your students to create compelling, authentic narratives that resonate.
Participating in summer research programs allows students to explore academic passions, gain hands-on experience, and build valuable skills. These programs create an environment for intellectual growth and practical learning, helping students prepare for future academic and career challenges. In this article, we’ll explore research programs for high school students and provide a guide to some of the best opportunities available.
A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. The findings are both thought-provoking and sobering, especially for families navigating the competitive college admissions process. At Top Tier Admissions, we aim to help families understand and contextualize studies like this while empowering students to chart their unique paths to success.
This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. Welcome, Ashley! If you were with us for last months blog , then hopefully you are aware of (and perhaps even embracing?) the gray-area that is college admission. In keeping with that theme, lets venture to a topic that some of you may find highly relevant as college admission decisions are being released: deferrals.
This admissions cycle, Purdue University received more than 63,000 applications by its November 1 Early Action deadline, which is an increase of nearly 8,000 applicants from just last year. This increase occurred despite the fact that Purdue is test expected. Yet, only 53,000 Early Action applicants submitted a test score with their applications (!).
So, youre thinking about applying to UC Davis? Thats awesome! But before you hit send on your application, youre probably wondering, whats the UC Davis acceptance rate? You’re in the right place because we will break it down for you. Well talk about how competitive UC Davis is, what you can do to increase your chances, and other important details youll want to know before applying.
Weighted versus Unweighted GPAs: A Closer Look Anyone who has worked as an admission officer or college counselor will tell you that questions about student grade point average (GPA) come up almost as frequently as the sun rises. Families routinely ask, Which is better, a weighted or an unweighted GPA? To which I often jokingly reply, Yes. And I realize youre not asking a yes-or-no question.
About a month ago, I texted my 17-year-old daughter while she was out, asking her to stop by the grocery store and pick up toilet paper. Once she handed me the goods, you would have thought I asked her to pay for Hamilton tickets from her checking account. Do you know how much this cost? she asked dramatically. It was $13.99 before taxes. Can you Venmo me that amount now?
A recent debate has emerged among private and faith-based schools: should tuition be posted online? Recently, Andy Lynch, CEO of Tassel, and I discussed this topic during our Show & Tell Show on “Dialing in your Admissions Section of Your Website.” We both believe that schools should intentionally post tuition rates on their website within the context of affordability and accessibility.
An increasing number of selective colleges now scrutinize how applicants spend their summers during high school. Some parents, in response to this trend, have blown thousands of dollars on summer programs for teens that may provide an enriching experience, but do little to distinguish their child from the rest of the applicant pool.
How different students navigate college planning Let’s talk about how students really tackle college planning. Forget the stereotypes about Gen Z being glued to their phones or allergic to human interaction. Our latest research reveals something more interesting: there isn’t just one type of college searcher anymore. In our recent research with TeenVoice we identified four distinct personalities in how students approach their college planning, especially when it comes to using AI too
Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. In 2025, brochures and campus visits alone are no longer enough. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your re
Many students will know the feeling of opening an admissions decision and seeing one of two words: deferred or waitlisted. After the already stressful application process, this news might put you in a state of further uncertainty. This can be stressful for not only students but also for parents and counselors alike. Understanding the distinction in the deferred vs. waitlisted decision is essential to navigating this stage with confidence.
From figuring out where your classes are, to navigating a new social scene, the first semester of college can feel confusing, disappointing, or overwhelming. But when that rough period drags on, and you havent found your people or your academic groove, is it time to move on? Transferring to a different college might be the right decision, but we want to make sure you approach it with your eyes wide open.
Youve worked hard on your early applications, collected recommendation letters, proofread your essays numerous times, and then finally apply to your dream school, only to hear that your application has been deferred. Often, this comes in the form of a letter from the university where you applied saying they were not able to offer you… The post Why do Universities Defer Students?
The University of Texas at Austin had promised its first cohort of Early Action applicants – students who were required to apply by the very early date of October 15, 2024 – an admissions decision by January 15, 2025. Well, January 15, 2025 came and went, and guest what? The majority of Early Action applicants have no admissions decision.
Dreaming of Stanford ? Youre definitely not alone! If youve ever wondered how hard it is to get into Stanford, lets just say, brace yourself! With its reputation as one of the most prestigious universities in the world, Stanfords admissions process is notoriously competitive. Out of tens of thousands of applicants each year, only about 3%4% make the cut.
We plan to make the final wave of freshman decisions available today, March 14th, at 4 PM ET. For those of you who have been admitted to UGA, here is a post for you and a chance to comment. Please remember that this is not a blog where you should post statistics or throw fellow students under the bus. These types of comments will be deleted. Congratulations to all of the freshman who were admitted and we look forward to you becoming part of the Bulldog Nation.
What if right now across the country, as college acceptance letters are hitting mailboxes and proud, zealous parents are boasting about all the great success that is their high schooler (and sharing it liberally across social media), that there could also be a way for teens who have, or are currently failing greatly at something in their lives, to feel some sort of camaraderie?
One of my favorite parts about the whole college admissions experience (especially since there are so many stressful aspects) has always been college visits! I loved visiting with my own children, and I’ve continued to enjoy the visits as a consultant. Ive visited well over 90 college campuses and when I’m there on campus, I like to stand outside the bookstore or wander around the grounds and just think about all the excited kids who will become themselves in the dorms, the library,
If you’re aspiring to become a future healthcare practitioner, your journey to becoming a physician might take you through the doors of an osteopathic medical schools. These institutions provide you with a unique perspective on patient care, seamlessly blending traditional medical sciences with a specialized focus on the musculoskeletal system and manual therapies.
Let’s talk about the elephant in the room: colleges struggle to connect with their most important audiencestudents. Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Nothing speaks louder to prospective students than real experiences shared by current students. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). These strategies harness the voices of your students to create compelling, authentic narratives that resonate.
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